Dr. Péter Németh

Dr. Péter Németh

Assistant Professor
head of the CoRe lab – Consumer Research lab of the UP Faculty of Business and Economics (UP FBE)
23129
nemeth.peter [at] ktk.pte.hu
B 226
Tuesday: 09:30-10:30

Dr. Péter Németh graduated as an economist with a degree in marketing and was a student at the PhD Programme in Business Administration at the UP FBE, where he obtained his PhD degree in 2019. His PhD thesis was entitled: Grocery shopping location choices of generations of male shoppers.
He is particularly interested in innovative marketing research, including eye-tracking research, and the investigation of the retail sector, both at the academic and applied research levels. He is a member of the Omnichannel Research Group of the UP FBE and Corvinus University of Budapest.
He is a member of the PÉCS city – University of Pécs city marketing working group, as well as of EMOK (Hungarian Association for Marketing Education and Research), a member of the public board of the Hungarian Academy of Sciences and responsible for corporate relations at the Department of Marketing and Tourism. Since 2016, he has worked on several grant/research projects (TÁMOP, EFOP, FIKP, RRF, JTF), in several cases as project leader.
Since 2016 assistant professor, since 2020 assistant professor at the Department of Marketing and Tourism. He is the head of the Consumer Behaviour Research Centre called the CoRe lab at the faculty.
He participates and speaks at professional conferences, and has participated as a speaker at Media Hungary, Evolution Conference and Love Trade Marketing - Survival Strategies Conference.
LinkedIn profile: https://www.linkedin.com/in/profilepeternemeth/ 
 

Publikációk

Eszter, Pál ; Németh, Péter
Examination of the Differences in Third-Place Food Consumption Across Different Age Groups pp. 84-85. , 2 p.
In: Mátyás, Judit; Raffay, Zoltán (szerk.) Generációk a turizmusban. I. Nemzetközi Turizmusmarketing Konferencia: Absztraktkötet
Pécs, Magyarország : Pécsi Tudományegyetem Közgazdaságtudományi Kar (PTE KTK), (2018) p. 92

 

Lányi, Beatrix ; Németh, Péter
E-egészségügyi technológiák alkalmazása a nemek tükrében
In: Józsa, László; Korcsmáros, Enikő; Seres, Huszárik Erika (szerk.) A hatékony marketing : EMOK 2018 Nemzetközi Tudományos Konferencia konferenciakötete
Komárno, Szlovákia : Selye János Egyetem, (2018) pp. 205-216. , 12 p.

 

Németh, Péter
A férfi generációk vásárlási helyszíneinek többszempontú vizsgálata - 1516 főt érintő országos megkérdezés alapján
TAYLOR: GAZDÁLKODÁS- ÉS SZERVEZÉSTUDOMÁNYI FOLYÓIRAT: A VIRTUÁLIS INTÉZET KÖZÉP-EURÓPA KUTATÁSÁRA KÖZLEMÉNYEI 10 : 3 (33) pp. 53-63. , 11 p. (2018)

 

List of publications

CV
Curriculum Vitae (87.59 KB)