2024. January 24. 09:21
Péter Szekeres, co-founder and CEO of Neticle, was the guest of the last Corporate Talk of the year 2023, where we explored the everyday use of artificial intelligence (AI). During the talk, we discussed the business benefits of AI, the rise of Generative AI, as well as consumer concerns and the future of the technology.
According to the British Collins Dictionary, AI has become the most important word of 2023. No wonder, given the growing role of AI in business and in the everyday lives of consumers. It is clear that the opportunities for the business use of AI are expanding. One good example mentioned was the Spotify application, where AI is used to translate, for example, Hungarian podcasts into English, while retaining the original voice and tone. The discussion also highlighted the examples of HELL and Coca-Cola, who have created special drinks using AI creatively, although this was seen as more of a communication trick.
However, while AI has huge benefits in terms of customer acquisition, it also raises consumer concerns. On one hand, we consumers tend to think of AI as " a liar" and don't know whether we can trust the information it provides.
In Neticle's research, it was clear that Hungary was the only one of the four countries surveyed (Austria, Germany, Hungary and Poland) where the proportion of negative opinions (27%) was higher than positive opinions (18%) regarding ChatGPT.
On the other hand, it is also a concern for the labour market, with many people fearing that AI could take over their positions. In Neticle's research, it seems that one of the main issues that consumers in Germany and Austria raised in their online interactions was the potential threat of chatbots to jobs and education. However, it is important to emphasise that AI should be used responsibly and under constant monitoring, so that we see the tool as a supportive role in our daily activities rather than a threat.
But then what can we use it for in our daily lives? From arranging trips, to combining recipes, to writing business emails at work, AI can offer consumers a wide spectrum of help.
Péter Szekeres emphasized that society has to adapt to new opportunities and we will learn how to formulate our questions to AI-based chatbots correctly, just as we have learned how to use Google search engine correctly.
All in all, we can see that AI is not just a technological advance, but a tool that we need to use wisely. Both businesses and society must be prepared to exploit the new opportunities offered by AI, while managing this technology in a responsible way. AI is not just another chapter in the history of technology, but a tool that, if managed properly, can open up new and exciting horizons.