The Marketing and Tourism Department of the University of Pécs Faculty of Business and Economics and the Omnichannel Research Group of the Corvinus University of Budapest, Institute of Marketing and Communication Sciences invites you to the third Omnichannel Day.

The hybrid workshop is organized by the Marketing and Tourism Department of the University of Pécs Faculty of Business and Economics, the CoRe lab of the University of Pécs Faculty of Business and Economics, and the Corvinus University of Budapest, Institute of Marketing and Communication Sciences.The event will be held on 6th June 2024 in Pécs, Hungary and also online on MS Teams.

The planned program of the event

ACADEMIC SESSION

10.10 Opening thoughts from Judit Simon (Omnichannel Research Group)

10.15 – 10.45 Paula Rodríguez-Torrico (University of Burgos): Exploring the mobile channel in the omnichannel world

10.45 – 11.15 Erika Lázár and Ákos Nagy (University of Pécs): The Role of Emotions in Shaping Customer Behaviour in Retail Mobile Applications

11.15 – 11.45 Lukas Wolf (Wavestone): There is no such thing as 'the online consumer behavior' - insights into the influence of digital devices on consumers

11:45 – 12:30 Q&A session

12:30 – 13:30 lunch 

CORPORATE SESSION

13.30 – 13.50 Tamás Szabó (IKEA): Omnichannel transformation at IKEA

13.50 – 14.10 Domokos Nagy (Decathlon): The title of the presentation will be published later

14.10 – 14.45 Q&A session, coffee and networking

We are looking forward to researchers or research groups dealing with omnichannel consumer behaviour to join to the 3rd Omnichannel Day.

Program may be subject to change.

The event is free of charge.

Application deadline for participation: 4th June 2024

Applications can be done through the application form by clicking here.

Organisers of the workshop:

• University of Pécs Faculty of Business and Economics, Marketing and Tourism Department
• the CoRe lab Consumer Research lab of the University of Pécs Faculty of Business and Economics
• Corvinus University of Budapest, Institute of Marketing and Communication Sciences

For more information please do not hesitate to contact Mr. Péter Németh, who is the head of the organising team:

• hello [at] thecorelab.hu
• nemeth.peter [at] ktk.pte.hu