We are proud of the innovative approach we take in our work and education as well. Recognizing the importance of mechanical observation methods, the Center's profile has been developed by focusing on eye-tracking methodology.
We focus on the application of innovative marketing research methods, since our aim is to apply these methods in the research process in addition to or besides the usual methods, in order to help answer specific research questions.
Thanks to our colleagues' many years of market research experience, we apply traditional marketing research methods to high standards, whether it is quantitative or qualitative.
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