About us

We are proud of the innovative approach we take in our work and education as well. Recognizing the importance of mechanical observation methods, the Center's profile has been developed by focusing on eye-tracking methodology.

Eye Tracking

The eye camera is an emerging tool in the study of consumer behaviour, opening up a new dimension for researchers to understand unconscious behaviour.

Consumer Behaviour Research

Thanks to our colleagues' many years of market research experience, we apply traditional marketing research methods to high standards, whether it is quantitative or qualitative.

 

Blog

Trends in marketing research

At the end of 2020, our research team published the Marketing Research 2.0 book, the introductory chapter of which is about the factors and trends..

MEDIA MIX DURING THE PANDEMIC

A lot has changed by the pandemic. Home office, online meetings and holidays from the armchair, or even the rise of Netflix. The media mix is..

BUSINESS AS USUAL!?

How has the pandemic changed the demand and supply in tourism? Lock down, food home delivery, sustainability, vaccine passport. How is the sector..

IS THERE BRANDING WITHOUT MARKETING?

It is an interesting question about a very specific market. Experts from Philip Morris Hungary Ltd. share their experiences at the third Corporate..

Projects/References

Research for SPAR Hungary

#studentproject #sparhungary

LeasePlan concept testing

Our qualitative research project focused on the use of electric cars.

 

Research supporting city marketing strategy

 

On behalf of the Mayor’s Office of the City of Pécs, we carried out a complex research, the main aim of which was to support the city marketing strategy.

ZsCQ: A research to help increase visitor numbers

#studentproject #zsolnayquarter #questionnaire

In-store research with an eye camera

In 2019, we conducted a customer survey for a retail chain operating in Hungary.

 

Complex research to support strategic planning

We carried out a complex research based on the questions of a Hungarian higher education institution.

Analysis of the Pécs-Villány tourism region

In addition to secondary analysis and in-depth interviews, observations were carried out to get to know the region.

Plastic-free July – mini-survey

In July, we conducted a short but interesting survey on sustainability. #researchonline

 

Munch.hu: A research supporting innovation development

#studentproject #munch.hu #deskresearch #in-depth-interview

 

Research to support campaign design

We conducted research on the use of social media by deaf and hard of hearing young people for the joint campaign ‘Stories to Sign’ by SINOSZ and the feat.

Crocus

Crocus Gere Hotel & Resort in Villány asked for help in designing a new website and in-depth understanding of its target groups. Together with our students, we worked with the hotel in the fall of 2018.

RedY

In fall 2018, we conducted a research for Tenkes Wine Region Development Nonprofit Ltd. to support the communication of the community wine product called the RedY of the Villány Wine Region.

Our Partners