About us

At the CoRe lab Consumer Behaviour Research Centre within the Center of Applied Learning (CAL), we are proud of the innovative approach we take in our work and education as well. Recognizing the importance of mechanical observation methods, the Center's profile has been developed by focusing on eye-tracking methodology.

MORE ABOUT US

OUR EVENTS

Consumer behaviour research

Thanks to our researchers' many years of market experience, we apply traditional marketing research methods to high standards, whether quantitative or qualitative.

Innovative methods

At the CoRe lab, we focus on the application of innovative marketing research methods, as our aim is to apply these methods in the research process, in addition to or alongside the use of conventional methods, to effectively help answer a research question.

Eye Tracking

The eye camera is an emerging tool in the study of consumer behaviour, opening up a new dimension for researchers to understand unconscious behaviour.

Blog

MOL x Mastercard - Corporate Talk summary

Our guests at the spring semester Corporate Talk event were Viola Végh ( MOL Group, Insight Lead Expert), Ambrus Halász ( MOL Group, Communication..

Call for the 4th Omnichannel Day

CALL FOR THE 4th Omnichannel Day about mobile technology, mobile apps, and augmented reality (AR) – key drivers of today’s seamless customer..

Corporate Talk - Green anxiety: how Generation Z sees the future?

Corporate Talk back soon! The guests of this semester's first Corporate Talk event will be Viola Végh (MOL Group, Insight Lead Expert), Ambrus Halász..

Projects/References

Portfolio research projects

In collaboration with Portfolio, we have conducted several research projects on the following topics:

  • Willingness to take out personal loans

  • Attitudes toward student bank accounts

  • Retirement and savings-oriented insurance

  • Willingness to use housing savings schemes

  • Surveys on home insurance

Acceptance of Self-Checkout Systems Among the Hungarian Population

In a collaborative project between the CoRe lab and Laurel, we explored Hungarian shoppers' opinions regarding self-checkout systems.

Customer Satisfaction Survey

Satisfaction Assessment for Veterinary Pharmacy Services...

PTE Website Research

The aim of this research was to explore development opportunities for the central website of the University of Pécs (PTE), identify potential shortcomings, and propose necessary improvements.

LEAD – Women in Leadership Research

The LEAD research examined the situation and experiences of women in leadership positions.

Small Alcoholic Beverage Research

Our study centered on consumers of small-sized alcoholic beverages and their consumption habits.

Flyer research

This project examined the effectiveness of flyers, with a particular focus on identifying customer preferences and expectations regarding short, targeted communication materials.

Christmas research 2.0

As the year draws to a close, the latest research by the CoRe lab and Ipsos Zrt. examines consumers' attitudes towards Christmas advertising and their holiday preparation habits.

Online flight booking UX research

User experiences, attitudes and problems related to online flight ticket purchases were investigated among consumers with Neticle.

ABSL Hungary

Working together with ABSL Hungary

Christmas research

As the year approaches, the CoRe lab research team is following consumers' reactions to the current festive season with a tense curiosity.

EMOK satisfaction research

We conducted a satisfaction survey for EMOK in 2022.

KTK website UX research

In order to make the PTE KTK website easier to use, we conducted an eye-tracking search.

Mobility research for an HR services company

The CoRe lab was involved in data collection and analysis for a research report on mobility.

Research on university students' employment

It is becoming increasingly popular for students to work while studying, so we wanted to find out about attitudes towards student employment.

GLAMOUR-days mini research

In October 2022, we carried out an exciting online diary survey to explore the experiences and motivations behind GLAMOUR-days.

Research for SPAR Hungary

#studentproject #sparhungary

LeasePlan concept testing

Our qualitative research project focused on the use of electric cars.

 

Research supporting city marketing strategy

 

On behalf of the Mayor’s Office of the City of Pécs, we carried out a complex research, the main aim of which was to support the city marketing strategy.

ZsCQ: A research to help increase visitor numbers

#studentproject #zsolnayquarter #questionnaire

In-store research with an eye-tracker

In 2019, we conducted a customer survey for a retail chain operating in Hungary.

 

Complex research to support strategic planning

We carried out a complex research based on the questions of a Hungarian higher education institution.

Analysis of the Pécs-Villány tourism region

In addition to secondary analysis and in-depth interviews, observations were carried out to get to know the region.

Plastic-free July – mini-survey

In July, we conducted a short but interesting survey on sustainability. #researchonline

 

Munch.hu: A research supporting innovation development

#studentproject #munch.hu #deskresearch #in-depth-interview

 

Research to support campaign design

We conducted research on the use of social media by deaf and hard of hearing young people for the joint campaign ‘Stories to Sign’ by SINOSZ and the feat.

Crocus

Crocus Gere Hotel & Resort in Villány asked for help in designing a new website and in-depth understanding of its target groups. Together with our students, we worked with the hotel in the fall of 2018.

RedY

In fall 2018, we conducted a research for Tenkes Wine Region Development Nonprofit Ltd. to support the communication of the community wine product called the RedY of the Villány Wine Region.

Our Partners