About Us

At the CoRe lab Consumer Behaviour Research Centre within the Center of Applied Learning (CAL), we are proud of the innovative approach we take in our work and education as well. Recognizing the importance of mechanical observation methods, the Center's profile has been developed by focusing on eye-tracking methodology.

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OUR EVENTS

Methods

Behavioral and experimental economics

Our experiments ensure the anonymous collection of participants’ responses in a controlled environment — ranging from simple questionnaire-based data gathering to the execution of complex interactions grounded in game theory.

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fogyasztói magatartás

Consumer behaviour research

Thanks to our researchers' many years of market experience, we apply traditional marketing research methods to high standards, whether quantitative or qualitative.

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innovatív módszerek

Innovative methods

At the CoRe lab, we focus on the application of innovative marketing research methods, as our aim is to apply these methods in the research process, in addition to or alongside the use of conventional methods, to effectively help answer a research question.

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Eye Tracking

Eye Tracking

The eye camera is an emerging tool in the study of consumer behaviour, opening up a new dimension for researchers to understand unconscious behaviour.

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Blog

Re-commerce: A New Era of Conscious Consumption

In recent years, global consumption patterns have undergone a fundamental structural shift. The convergence of post-pandemic market dynamics..

Corporate Talk recap - HELL Energy

The guest of our recent Corporate Talk event was Márton Vecsei ( Head of Soft Drink Brands - HELL Energy ), with whom we discussed the brand-building..

HELL Energy – From global superstars to young audiences: How HELL Energy Builds Its Brands

Another Corporate Talk is on the horizon! Our next guest is Márton Vecsei (Head of Soft Drink Brands, HELL Energy), and this time, we will be..

Corporate Talk Recap: Indotek Group

At the first Corporate Talk event of the autumn semester, our guest was Gergely Fonay (Chief Operating Officer – SUPER11), who joined us representing..
Further news

Projects/References

Portfolio research projects

In collaboration with Portfolio, we have conducted several research projects on the following topics:

  • Willingness to take out personal loans

  • Attitudes toward student bank accounts

  • Retirement and savings-oriented insurance

  • Willingness to use housing savings schemes

  • Surveys on home insurance

Acceptance of Self-Checkout Systems Among the Hungarian Population

In a collaborative project between the CoRe lab and Laurel, we explored Hungarian shoppers' opinions regarding self-checkout systems.

Customer Satisfaction Survey

Satisfaction Assessment for Veterinary Pharmacy Services...

PTE Website Research

The aim of this research was to explore development opportunities for the central website of the University of Pécs (PTE), identify potential shortcomings, and propose necessary improvements.

LEAD – Women in Leadership Research

The LEAD research examined the situation and experiences of women in leadership positions.

Small Alcoholic Beverage Research

Our study centered on consumers of small-sized alcoholic beverages and their consumption habits.

Flyer research

This project examined the effectiveness of flyers, with a particular focus on identifying customer preferences and expectations regarding short, targeted communication materials.

Christmas research 2.0

As the year draws to a close, the latest research by the CoRe lab and Ipsos Zrt. examines consumers' attitudes towards Christmas advertising and their holiday preparation habits.
More projects

Our Partners

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