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2019 - Tourism, consumption, generations


Tourism, consumption, generations


Pécs, 10 May 2019

The Institute of Marketing and Tourism of the Faculty of Business and Economics, University of Pécs is hereby announcing the call for the 2nd International Tourism Conference to be held in 2019.



Hungarian language sections:

  • Characteristics of the behaviour of generations in tourism
  • Branding and positioning in tourism
  • Challenges of digital culture and technology in tourism
  • New marketing communication tools in tourism marketing
  • Discovery of the needs of new target groups, access to the target groups
  • Responsible tourism and issues of the tourism carrying capacity
  • Enological and gastronomy tourism, the role of local products in tourism

English language section:

  • Key drivers of competitiveness in the tourism industry


Programme Brochure

Book of Studies




University of Pécs Faculty of Business and Economics

Department of Marketing and Tourism

H-7622 Pécs, Rákóczi st 80.


contact: Dr. Tibor Gonda; Dr. Zoltán Raffay

turizmusmarketing2018 [at] ktk.pte.hu