Education
Educational strategy
The Educational Strategy is centred on enhancing the student experience, improving the quality of the programme portfolio, and strengthening flexible modes of learning.
Strategy
The Faculty Strategy for 2026–2030 is founded on the ambition to simultaneously foster an inspiring local and regional community while becoming an internationally oriented knowledge hub that contributes to the sustainable development of the region. Our mission is to educate outstanding, solution-oriented, and responsible business professionals who promote the sustainable development of both the local community and the wider environment. In all our activities, we adhere to international standards of excellence and aspire to serve as a gateway through which international quality, knowledge, and experience flow into the region, generating measurable societal impact.
The strategy is centred on competitiveness, sustainable development, and excellence, complemented by the core values that define the Faculty's culture and operations: respect, flexibility, stability, and sensitivity. This approach not only sets the long-term strategic direction but also defines how education, research, and societal engagement are integrated within a shared framework of quality-oriented governance.
During the 2026–2030 strategic period, the Faculty will focus on five strategic priorities: maintaining a highly qualified workforce, enhancing the quality and portfolio of academic programmes, strengthening research excellence, increasing international visibility and recognition, and expanding societal impact. Through coordinated initiatives across these priority areas, the strategy aims to further reinforce the Faculty's academic excellence, regional engagement, and international standing.
To support these five strategic priorities, the Faculty has defined the following Key Performance Indicators (KPIs):
| Objective | Indicator | Baseline value | Target value |
|---|---|---|---|
| 1. Maintaining a Highly Qualified Workforce | KPI 1: Maintain the number of Full Professors | 11 fő | 11 fő |
| 2. Enhancing the Quality and Portfolio of Academic Programmes | KPI 2: Improve the results of the graduating student satisfaction survey | 4,26 | 4,40 |
| KPI 3: Launch an international online programme | 0 db | 1 db | |
| KPI 4: Launch a Hungarian-language distance learning programme | 0 db | 1 db | |
| 3. Strengthening Research Excellence | KPI 5: Increase the Faculty's four-year cumulative KÖR score | 1279,64 points | 1580 points |
| KPI 6: Increase the Faculty's four-year cumulative MTMT + Scopus citation count | 12 614 citations | 17 652 citations | |
| KPI 7: Increase the proportion of KÖR-recognised publications co-authored with researchers outside the Faculty (including the proportion of publications with international co-authors) | 28,71% (4,85%) | 35% (8%) | |
| 4. Enhancing International Visibility and Recognition | KPI 8: Obtain institutional accreditation (EQUIS, AACSB Accredited) | 0 | 1 |
| KPI 9: Maintain EFMD programme accreditations (EFMD Accredited BSc, EFMD Accredited MSc) | 2 | 2 | |
| 5. Strengthening Societal Impact | KPI 10: Achieve at least 100% on the Societal Engagement and Outreach Index | 50,0% | 100% |
| KPI 11: Achieve at least 100% on the Research and Knowledge Transfer Index | 39,6% | 100% | |
| KPI 12: Achieve at least 100% on the Responsible and Sustainable Development Contribution Index | 40% | 100% |
Research
Research strategy
The Research Strategy aims to strengthen the international publication performance and scientific excellence of the Faculty's teaching and research community.
Marketing
Marketing strategy
The Marketing Strategy is built on strengthening the Faculty's brand position, increasing international visibility, and clearly communicating its regional role.
HR
HR strategy
The HR Strategy focuses on the long-term retention and development of high-quality human resources.
Internationalisation
Internationalisation strategy
The Internationalisation Strategy aims to further enhance the School’s international visibility, partnerships, and recognition.
Social impact
Social impact strategy
The societal impact strategy aims to ensure that the Faculty’s educational, research and partnership activities contribute to the region’s economic, social and sustainable development in a measurable and transparent way.