Areas of Research

For successfully completeing PhD studies, it is crucial to decide on the topic of dissertation on time and to select the most appropriate supervisor. Some Professors provide topics and supervision in German. In this case the dissertation must be written in German.

Therefore, we advise you to familiarize yourself with the research activity of the Faculty staff in order to find a professor who has a research interest that relates to your proposed topic. The research topics are only recommendations, however, they show the research interests and culture of the Faculty of Business and Economics, University of Pécs.


  • Talent management
  • Human resource management
  • Career management

Gyöngyi BUGÁR

  • Portfolio Theory and Analysis
  • Investment Decision Making
  • Financial Risk Measurement Theory and Management


  • Financial text mining
  • Decision support systems
  • Data mining

Beatrix LÁNYI

  • Innovation marketing
  • Relationship marketing
  • Pharmaceutical marketing
  • Health marketing
  • Global marketing


  • Market entry methods in international marketing
  • The global trend of international power-shift and its consequences to marketing
  • Pricing for profit in age of the industrial revolution 4.0


  • Floating foreign exchange rates: theory, empirics, practical relevance


  • Strategic Management


  • Designing the post-fossil energy system and society
  • Environmental business ethics
  • Ethics as strategy

László SZERB

  • Entrepreneurship and entrepreneurship development in country and regional levels
  • Entrepreneurship  ecosystem measurement and research 
  • Small business competitiveness researches
  • Digital entrepreneurship

Krisztián SZŰCS

  • Segmentation of Consumer Markets
  • New approaches in marketing research


  • Examination of corporate finance issues
  • Investments 
  • Investor decisions and/or company value in an international accounting environment

Zsuzsanna VITAI

  • Organizational Behavior
  • Human Resource Management
  • Organization Theory

József VÖRÖS

  • Operations Management
  • The role of producing tradable goods and services in the competitiveness of firms and nations