HELL Energy – From global superstars to young audiences: How HELL Energy Builds Its Brands
2026. March 23. 08:56
Another Corporate Talk is on the horizon! Our next guest is Márton Vecsei (Head of Soft Drink Brands, HELL Energy), and this time, we will be discussing how HELL Energy builds its brands.
What is Corporate Talk?
The CoRe lab Corporate Talk was created to bring to the fore, with the help of our partners, the CoRe lab's research centre for consumer behaviour research, to bring current professional topics related to market research that can provide new and relevant information to the public and the profession.
The event consists of a staff member(s) from the CoRe lab talking to invited guests about pre-agreed topics in front of an audience. The main target groups of the event are students and staff of the PTE KTK, as well as people interested in market research, professionals working specifically in the field of market research, and the general public.
The topic of the talk
The conversation will focus on the brand-building process at HELL Energy, with a special emphasis on how creative collaborations come to life, how international superstars shape the company's communication, and how the latest trends in innovation and product development are reflected in their everyday brand strategy.
When?
Date: 11th November 2025 (Tuesday) 11:00 am
Location: University of Pécs, Faculty of Economics (7622 Pécs, Rákóczi út 80.) Room B323/1.
The discussion will be available in person and online!
Registration
The event is free to attend, but registration is required!
You can join the online discussion using MS Teams, a link to which will be sent to registrants via email before the broadcast!