Blog | University of Pécs - Faculty of Business and Economics

5th Omnichannel Day - Call for participation

SAVE THE DATE! The time has come to announce the date of the next Omnichannel Day!

Corporate Talk recap - ALDI

We were pleased to welcome the ALDI team as the final guests of this semester’s Corporate Talk series. Our guests included Laura Sparta (Marketing &..

15. Corporate Talk recap - Rossmann

At the 15th Corporate Talk event, our guests were Anikó Miskovicz (Online Marketing Specialist), Zoltán Fodor (Head of Webshop Operations), and Nóra..

Re-commerce: A New Era of Conscious Consumption

In recent years, global consumption patterns have undergone a fundamental structural shift. The convergence of post-pandemic market dynamics..

Corporate Talk recap - HELL Energy

The guest of our recent Corporate Talk event was Márton Vecsei ( Head of Soft Drink Brands - HELL Energy ), with whom we discussed the brand-building..

HELL Energy – From global superstars to young audiences: How HELL Energy Builds Its Brands

Another Corporate Talk is on the horizon! Our next guest is Márton Vecsei (Head of Soft Drink Brands, HELL Energy), and this time, we will be..

Corporate Talk recap - Indotek Group

At the first Corporate Talk event of the autumn semester, our guest was Gergely Fonay (Chief Operating Officer – SUPER11), who joined us representing..

This is what happened at the fourth Omnichannel Day

The Omnichannel Research Group of Corvinus University of Budapest and the University of Pécs, in collaboration with the Institute of Marketing and..