Crocus

Crocus Gere Hotel & Resort in Villány asked for help in designing a new website and in-depth understanding of its target groups. Together with our students, we worked with the hotel in the fall of 2018.

The research project for the Crocus Gere Hotel & Resort in Villány had several objectives:

• to examine the current guest circle,
• to describe the position of the hotel and
• to identify possible future developments.

Achieving these goals was supported by a complex research design. Desk research was conducted to describe the position and clarify the concept of the wine hotel as well as to map the domestic wine hotel market. We conducted a questionnaire survey, which supported the opinion of the guests. Using innovative research tools (online communities and eye-tracking), we have suggested what future directions might be important to the hotel, both in terms of the target group and the services offered.
We worked on the project with students in Marketing Masters.