Dr. Gábor Rekettye
Gábor Rekettye is a Professor Emeritus at the Institute of Marketing and Tourism. He is an Honorary Professor at the University of Szeged. He received his master’s degree at the Karl Marx University, and his PhD at the Hungarian Academy of Sciences, both in economics. Dr. Rekettye is the author of several textbooks, which are taught at different Universities in Hungary. In addition, he has written over 300 publications in Hungary and abroad. In 2018 he expects to publish two books, one in England, one in Hungary.
In his carrier he was working in the industry, in foreign trade and for five year he has served as commercial counsellor of Hungary in Tokyo, Japan. Between 1993 and 1996 he was the Dean of the Business School. For 16 years, between 1993 and 2009 he was heading the Marketing Department of the School.
In 2003 Gábor Rekettye received the highest scientific title in Hungary, ‘The Doctor of the Hungarian Academy of Sciences’. In 2005 he was elected to Chairman of the Committee of Marketing Science at the Hungarian Academy of Sciences. He served in this position till 2011. In 2013 he received the Hungarian Order of Merit Officer Cross from the President of Hungary.
Gábor, Rekettye; Gábor Rekettye Jr.
The Changing Role of Customer Experience in the Age of Industry 4.0
The Hungarian Journal of Marketing and Management, 54 : 1 pp. 14-27. , 14 p. (2020)
Value Creation 4.0: Marketing Products in the 21th Century
London, Egyesült Királyság / Anglia : Transnational Press London (2019) , 253 p.
Gábor, Rekettye ; Jonathan, Liu
Pricing: The New Frontier
London, Egyesült Királyság / Anglia : Transnational Press London (2018) , 320 p.
Gábor, Rekettye; Jonathan, Liu
The present state of the game ‘hide and seek’ in pricing
International Journal df Business Performance Management (IJBPM) 19: 2 pp. 158-168. , 11 p. (2018)