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The Hungarian Journal of Marketing and Management

The Hungarian Journal of Marketing and Management

ISSN 1219-0349

 

About

The Hungarian Journal of Marketing and Management is a quarterly journal, the only scientific marketing journal in Hungary. According to the ranking of the IX. Section of the Hungarian Academy of Sciences, The Hungarian Journal of Marketing and Management is a C class Journal.

The Hungarian Journal of Marketing and Management is the oldest and most prestigious academic journal in the field of marketing. It was first published in 1967 as Marketing – Market Research by the National Market Research Institute and was present on the market since the mid-1980s with the title of Marketing.
Between 1995 and 2012 the journal was published as The Hungarian Journal of Marketing and Management with co-editing by the GfK Hungary and the University of Pécs Faculty of Business and Economics and since 2012 in the care of the University of Pécs Faculty of Business and Economics. We are very proud to give authors an opportunity to publish their thoughts in a high academic and professional journal with a long history.

The regular issue numbers are accompanied by thematic numbers each year. In the journal, besides the field of marketing science, there are a lot of writings of the representatives of management, finance, tourism, and other co-sciences, so the view of the authors gives an interdisciplinary character. Accordingly, we await to publish the scientific results of the management, finance and tourism industry in addition to the latest marketing knowledge in Hungarian and English. We publish manuscripts that have not previously been published, or which are not in any other journal under review.

The articles in The Hungarian Journal of Marketing and Management go through a double-blind review process both in the regular and in special issues.

We recommend to the authors’ attention that we check all incoming studies according to our formal and content requirements before starting the double-blind review process. So we please the authors to consider our requirements before submitting their work. 

The manuscripts prepared according to the authors' guide should be sent to the address mm [at] ktk.pte.hu.

For more information about publishing special numbers and subscriptions, please contact our Editorial Board at mm [at] ktk.pte.hu.

We are looking forward to the application for our academic community for publishing your latest research results!

 

EDITORIAL TEAM

 

Chief Editor: 

Dr. Mária Törőcsik - Professor, University of Pécs

 

Editors:

Dr. András Takács - Associate professor, University of Pécs

Dr. János Csapó - Associate professor, University of Pécs

Dr. Ákos Nagy - Assistant professor, University of Pécs

 

Copy Editor:

Dr. János Fojtik - PhD, University of Pécs

 

Managing Editor:

Dr. Eszter Jakopánecz - Assistant professor, University of Pécs

 

Editorial Secretariat:

University of Pécs Faculty of Business and Economics

H -7622 Pécs, Rákóczi út 80.

Phone: +36 72 500-599 / 23374

E-mail: mm [at] ktk.pte.hu