The Omnichannel Research Group of the Corvinus University of Budapest, Institute of Marketing and Communication Sciences and the University of Pécs Faculty of Business and Economics invites you to the second Omnichannel Day.

The hybrid workshop is organized by the Corvinus University of Budapest, Institute of Marketing and Communication Sciences, the CoRe lab of the University of Pécs Faculty of Business and Economics, with the support of the Hungarian Scientific Academy Department of Economics and Law Committee on Management Science Subcommittee on Marketing. The event will be held on 22nd September 2023 in Budapest, Hungary and also online on MS Teams.

The planned program of the event

ACADEMIC SESSION

10.10 Opening thoughts from the Omnichannel Research Group

10.15 – 10.45 Tommi Laukkanen  (vice dean, professor of Marketing, University of Eastern Finland): How Mobile Applications Affect Consumption in Grocery Stores 

10.45 – 11.15 Irma Agárdi (Associate Professor at Corvinus University of Budapest): How do digital innovations influence the integration of retail channels?

 

11:15 – 11:30 Q&A session

11:30 – 12:00 coffee break

 

12.00 – 13.00 round table with academic partners: Research topics, perspectives about omnichannel shopping

moderators: Ildikó Kemény from Corvinus University of Budapest, Ákos Nagy from the University of Pécs Faculty of Business and Economics

 

13.00 – 14.00 lunch

 

CORPORATE SESSION

14.00 – 14.20 Gabriella Sándor (Brand and Sustainability Advisor): How TikTok will play into brands omnichannel strategies

14.20 – 14.40 Andrea Nyéki (Senior Research Executive, Ipsos Hungary): Exploring omnichannel trends amid polycrisis

14.40 – 15.00 Ákos Herdics (Head of Data, Business.Crane): What do omnichannel purchases tell you about your customers?

15.00 – 15.20 Gergely Román (E-commerce Director, Decathlon Hungary): E-commerce acceleration at Decathlon Hungary 

 

15.20 – 15.40 Q&A session

15.40 – 16.00 coffee break

 

16.00 – 16.45 round table with corporate partners: How companies deal with omnichannel shoppers?

moderator: Péter Németh from the University of Pécs Faculty of Business and Economics

 

We are looking forward to researchers or research groups dealing with omnichannel consumer behaviour to join to the roundtable sessions with short introductory presentations about the research group or planned research project in person in Budapest or online (using MS Teams application).

Program may be subject to change.

The event is free of charge.

Application deadlines:

• for researchers / research groups to participate in the round table discussion: 15th September 2023
• for participants: 20th September 2023
• for companies to participate in the round table discussion: 15th September 2023

Applications can be done through the application form by clicking here.

Organisers of the workshop:

• Corvinus University of Budapest, Institute of Marketing and Communication Sciences
• University of Pécs Faculty of Business and Economics
• the CoRe lab Consumer Research lab of the University of Pécs Faculty of Business and Economics
• Hungarian Scientific Academy Department of Economics and Law Committee on Management Science Subcommittee on Marketing

For more information please do not hesitate to contact Mr. Péter Németh, who is the head of the organising team:

• hello [at] thecorelab.hu
• nemeth.peter [at] ktk.pte.hu

 

Corporate partners attending with a presentation: