Consumers, sustainability, in-store digital innovation

2024. January 24. 09:05

Our guest at the first Corporate Talk event of the autumn semester was Csaba Kiss, the store manager of Decathlon in Pécs. 


Consumers, sustainability, in-store digital innovation...

At the beginning of the discussion, Csaba Kiss introduced us to his career and the challenges he has faced in the retail sector.

He then focused on consumer trends and changing consumer behaviour. We talked about Decathlon's target audience, including different customer segments, and looked at how they behave in different shopping channels.

The final part of the discussion focused on sustainability and digital innovations such as the Second Chance programme and self-service checkout.

The full hungarian report from Univ Pécs is available by clicking HERE.