Frightening or Fantastic? Your Halloween Story!

2024. November 9. 22:06

As the end of October approaches, the magical season of Halloween is upon us. The question arises: how do young and middle-aged people relate to this holiday from American culture? Do they get into the Halloween spirit or do they stay away from the spooky fun? To find out, we conducted a questionnaire survey with 123 respondents.

 

Among the spirits of celebration, three distinctive segments emerge, with women in particular showing a strong inclination to celebrate Halloween.

  1. Halloween Deniers (41%) - They, like shadows hiding in the dark, avoid the celebration altogether, keeping away from all Halloween temptations.

  2. Family programmers (10%) - Like the ghostly figures who tread carefully in the streets, they tend to skip the big parties, but they are drawn to family programmes and the charm of autumn.

  3. Halloween Worshippers (49%) - A bunch of happy witches, vampires and ghosts who are enthusiastic about themed parties, decorating and trick-or-treating - popular with women, they are the ones who are particularly active during the Halloween season

Interested in the details? Click HERE