As the end of October approaches, the magical season of Halloween is upon us. The question arises: how do young and middle-aged people relate to this holiday from American culture? Do they get into the Halloween spirit or do they stay away from the spooky fun? To find out, we conducted a questionnaire survey with 123 respondents.
Among the spirits of celebration, three distinctive segments emerge, with women in particular showing a strong inclination to celebrate Halloween.
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Halloween Deniers (41%) - They, like shadows hiding in the dark, avoid the celebration altogether, keeping away from all Halloween temptations.
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Family programmers (10%) - Like the ghostly figures who tread carefully in the streets, they tend to skip the big parties, but they are drawn to family programmes and the charm of autumn.
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Halloween Worshippers (49%) - A bunch of happy witches, vampires and ghosts who are enthusiastic about themed parties, decorating and trick-or-treating - popular with women, they are the ones who are particularly active during the Halloween season
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