2027 - 7th International Tourism Marketing Conference

7th INTERNATIONAL TOURISM MARKETING CONFERENCE - 9 April 2027

From Resilience to Regeneration – Where Are Tomorrow’s Tourism Destinations Heading?

Smart and Regenerative Tourism Ecosystems in an Age of Compounding Challenges.

Call for Papers

Pécs, 9 April 2027


 
Dear Colleagues! 

 

The Institute of Marketing and Tourism at the Faculty of Business and Economics, University of Pécs, is pleased to announce the

7th International Tourism Marketing Conference, to be held in 2027.

The conference aims to strengthen connections among researchers, educators and practitioners and provide a forum for inspiring and constructive discussion. On 9 April 2027, sessions in Hungarian and English will offer opportunities to present and publish research on current topics in the field. We hope that the event will be of interest to you and that you will join us and contribute your insights.

We are delighted that three internationally renowned scholars have accepted our invitation to deliver keynote lectures at the seventh edition of our conference:

Prof. Dr. Rodolfo Baggio (Bocconi University)

Prof. Dr. Iis Tussyadiah (Surrey Business School)

Prof. Dr. Scott McCabe (Birmingham Business School)

Best regards, 
on behalf of the Organising Committee,

Prof. Dr. János Csapó
Full Professor
Lead Organiser of the Conference and Co-Chair of the Scientific Committee
University of Pécs, Faculty of Business and Economics
Institute of Marketing and Tourism

Prof. Dr. Mária Törőcsik
Full Professor
Founder of the Conference and Co-Chair of the Scientific Committee
University of Pécs, Faculty of Business and Economics
Institute of Marketing and Tourism

Dr. Krisztián Szűcs
Director of the Institute
Associate Professor with Habilitation
University of Pécs, Faculty of Business and Economics
Institute of Marketing and Tourism

 

Conference venue

University of Pécs, Faculty of Business and Economics
H-7622 Pécs, Rákóczi út 80.

 

Lead Organiser of the Conference 

          Prof. Dr. János Csapó 

 

Organising Committee

  • Prof. Dr. János Csapó
  • Prof. Dr. Mária Törőcsik
  • Dr. habil. Krisztián Szűcs
  • Dr. habil. Tibor Gonda
  • Dr. Szabina Mikeiné Végi
  • Dr. László Csóka
  • Gabriella Varga
  • Boglárka Ágnes Mészáros
  • Patrik Zsolt Varga

 

Co-Chairs of the Scientific Committee

  • Prof. Dr. János Csapó
  • Prof. Dr. Mária Törőcsik

 

Scientific Committee

  • Prof. Dr. Alina Zajadacz (Adam Mickiewicz University in Poznań)
  • Prof. Dr. Zoltán Bujdosó (Hungarian University of Agriculture and Life Sciences)
  • Prof. Dr. Dejan Kojić (PIM University, Banja Luka)
  • Prof. Dr. Ermina Mustafić (University of Tuzla)
  • Prof. Dr. Greg Richards (Tilburg University)
  • Prof. Dr. Éva Happ (Széchenyi István University)
  • Prof. Dr. Melinda Jászberényi (Corvinus University of Budapest)
  • Prof. Dr. Zoltán Kaposi (University of Pécs)
  • Prof. Dr. Lidija Petrić (University of Split)
  • Prof. Dr. Gábor Michalkó (University of Pannonia)
  • Prof. Dr. Nevenka Čavlek (Croatian Academy of Sciences and Arts)
  • Prof. Dr. Smiljana Pivčević (University of Split)
  • Dr. Aşkım Nurdan Tümbek Tekeoğlu (İstanbul Ticaret University)
  • Dr. Norbert Beták (Constantine the Philosopher University in Nitra)
  • Dr. Jácint Farkas (Budapest University of Economics and Business)
  • Dr. Tibor Gonda (University of Pécs)
  • Dr. Hai Nguyen (University of Greenwich)
  • Dr. Alpár Horváth (Babeș-Bolyai University, Gheorgheni Extension)
  • Dr. Hajnalka Izsák (Partium Christian University, Oradea)
  • Dr. Josef Kunc (Masaryk University)
  • Dr. Kornélia Kiss (Budapest University of Economics and Business)
  • Dr. Katalin Lőrincz (University of Pannonia)
  • Dr. Markéta Novotná (Masaryk University)
  • Dr. Andrea Máté (University of Pécs)
  • Dr. Benedek Nagy (Sapientia Hungarian University of Transylvania)
  • Dr. István Piskóti (University of Miskolc)
  • Dr. Szabolcs Prónay (University of Szeged)
  • Dr. Zoltán Raffay (University of Pécs)
  • Dr. Tamara Rátz (Kodolányi János University)
  • Dr. Ryan Yung (University of Greenwich) 
  • Dr. Ferenc Szilágyi (Partium Christian University, Oradea)
  • Dr. Róbert Tésits (University of Pécs)
  • Dr. Vanja Krajinović (University of Zagreb)
  • Dr. Wenjie Cai (University of Greenwich)
  • Dr. Wolfgang Fischer (University of Graz)
  • Dr. Zsuzsa Ivancsóné Horváth (Széchenyi István University)

 

Supporting Professional Organisations

  • Tourism Geography Working Committee of the Pécs Regional Committee of the Hungarian Academy of Sciences
  • Marketing Science Subcommittee of the Business Administration Committee of the Hungarian Academy of Sciences
  • Joint Standing Committee on Agrarian History and Rural Sociology of Sections II and IV of the Hungarian Academy of Sciences
  • Economic and Social History Working Committee of Section II of the Pécs Regional Committee of the Hungarian Academy of Sciences
  • South Transdanubian Branch of the Hungarian Regional Science Association

 

Planned sessions

  1. Smart tourism and smart destinations
  2. Responsible tourism, resilience and tourism carrying capacity
  3. Changes in consumer behaviour – autonomy, responsibility and trends
  4. The spatial impact of tourism: regional development, rural transformation and territorial resilience
  5. Understanding and reaching new target groups – generations and consumer scenes
  6. New perspectives on tourism product development and innovation
  7. Historical perspectives on tourism and the history of tourism marketing

  8. Inclusive tourism and dimensions of accessibility

    (Sessions are open to submissions in both Hungarian and English; their final organisation will depend on the number of registrations.)

 

Please register using the online form below (presenters and non-presenting participants)

Registration

 

Deadlines

  • Registration and abstract submission: 10 February 2027 (the organisers will confirm registrations as soon as possible after submission)
  • Payment deadline: 15 March 2027
  • Full paper submission: 20 May 2027 (submitting a full paper is optional; the deadline allows authors to incorporate valuable feedback received during the discussion of their conference presentations)

 

Publication Opportunities

Abstracts submitted to the conference will be published in a book of abstracts with an ISBN.

Submission of a full paper is optional and is left to the discretion of participants.

Papers prepared for the conference may be published in the following academic journals. The Scientific Committee will assess the papers, may reject those that do not meet the required academic standards, and will recommend a suitable journal. This does not guarantee publication: each paper must also undergo the selected journal’s peer review process. The editors-in-chief will appoint a member of the conference’s Scientific Committee as one of the reviewers. 

 

Registration fee

  • Registration fee for presenters and authors: 100 € + VAT
  • Registration fee for PhD students presenting or submitting a paper: 80 € + VAT
  • Non-presenting participants: 80 € + VAT

The registration fee includes all catering on the day of the conference, a conference pack and, for participants submitting a full paper, the coordination of the peer review process.

Payment Instructions:

a, If you require a VAT invoice for the conference fee, please follow the procedure below:

  • The University of Pécs will first issue a PRO FORMA INVOICE. Please provide the following details: BILLING NAME, BILLING ADDRESS, TAX NUMBER and PARTICIPANT’S NAME. (We cannot begin issuing the pro forma invoice until all these details have been provided.)
  • Using these details, the University of Pécs will issue a pro forma invoice and send it to the payer by post.
  • After receiving the pro forma invoice, the payer must include the following in the bank transfer reference: PTE KTK Turizmus Konf 430043, followed by the pro forma invoice number.
  • Once payment has been received, the University of Pécs will issue the final invoice and send it to the payer by post.
  • This completes the registration fee payment process.

(VAT invoices for cash payments cannot be issued at the conference venue.)

 

b,  If you are registering as a private individual, please follow the procedure below:

  • Please pay the fee by bank transfer directly from your personal bank account to the University of Pécs bank account, using the following payment reference: “PTE KTK Turizmus Konf 430043, magánszemély”.
  • PTE EDUCATION ACCOUNT NUMBER: 11731001-23135378
  • IBAN: HU88117310012313537800000000
  • The Finance Department of the University of Pécs will issue an invoice in the name of the private individual. Please email the following details to the organisers no later than the date of the bank transfer: PARTICIPANT’S NAME and BILLING ADDRESS. A VAT invoice cannot be issued retrospectively under this procedure.
  • This completes the registration fee payment process.

(Cash payments are not accepted.)

 

 

Further Information and Contact Details:

Organising Committee (turizmusmarketing2027 [at] ktk.pte.hu (turizmusmarketing2027[at]ktk[dot]pte[dot]hu))
Prof. Dr. János Csapó (csapo.janos [at] ktk.pte.hu (csapo[dot]janos[at]ktk[dot]pte[dot]hu))

© University of Pécs Faculty of Business and Economics