Dr. Ákos Nagy
Assistant Professor, Director of Marketing
63133
nagy.akos [at] ktk.pte.hu
B226
Tuesday: 13:00-14:00
Ákos Nagy is working as an assistant professor at the Marketing and Tourism Department and as the director of the Marketing Office. He earned his doctorate degree in 2016; his main research fields are omnichannel marketing, word-of-mouth, and customer valuation. Besides that, he is interested in almost every aspect of marketing communications (researching consumer insights, online marketing communication, marketing psychology, etc.). He is currently teaching marketing and marketing communications-oriented courses at the bachelor and master levels. Since 2008, he has been involved as a participant or project leader in several market research and consulting projects.
Publikációk
Nagy, Ákos
Marketingkommunikáció – reklám, PR, értékesítésösztönzés
In: Rekettye, Gábor; Törőcsik, Mária; Hetesi, Erzsébet (szerk.) Bevezetés a marketingbe
Budapest, Magyarország : Akadémiai Kiadó (2022) 396 p. Paper: https://mersz.hu/hivatkozas/m998bam_f12_p1/#m998bam_f12_p1
Nagy, Ákos ; Németh, Péter ; Kemény, Ildikó ; Szűcs, Krisztián
Webrooming és showrooming Magyarországon: Omnichannel vásárlói magatartás a sportcikkek piacán
VEZETÉSTUDOMÁNY 53 : 7 pp. 79-93.
Nagy Ákos András ; Hornyák Miklós ; Fűrész Diána Ivett ; Erdős Sándor
Úton a körforgásos gazdaság felé : Szisztematikus irodalomelemzés.
KÖZGAZDASÁGI SZEMLE (0023-4346 ): 68 10 pp 1109-1129 (2021)
Nagy, Ákos - Kemény, Ildikó - Szűcs, Krisztián - Simon, Judit - Kiss Viktor
Are opinion leaders more satisfied? Results of a sem model about the relationship between opinion leadership and online customer satisfaction
SOCIETY AND ECONOMY 39 : 1 pp. 141-160. , 20 p. (2017)
Kemény, Ildikó - Simon, Judit - Nagy, Ákos - Szűcs, Krisztián
Measuring quality perception in electronic commerce: a possible segmentation in the Hungarian market
INDUSTRIAL MANAGEMENT & DATA SYSTEMS 116 : 9 pp. 1946-1966. , 21 p. (2016)
Ákos, Nagy - Krisztián, Szűcs - Ildikó, Kemény - Judit, Simon - Péter, Németh
Opinion leadership, web shop effectiveness - an integrated model to predict recommendation and repurchase
INTERDISCIPLINARY MANAGEMENT RESEARCH / INTERDISZIPLINARE MANAGEMENTFORSCHUNG 15 pp. 652-664. , 13 p. (2019)
CV
Curriculum vitae
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