Dr. Beatrix Lányi

Beatrix Lányi is Associate Professor at the Department of Marketing and Tourism, habilitated in 2019 and received her PhD in 2008. She holds a BA in Finance, an MSc in Marketing and an MSc in English Translation. Since 2024, she is also a qualified business coach and she is officially accredited as a coach and mentor by EMCC.

Her researches focuses on innovation marketing, sustainable innovations and health care marketing. 

From July 2025 she is the Program Director of the Commerce and Marketing Program. 
Since 2022, she is the Programme Manager of the PhD Programme in Regional Development.
She is an active mentor in the CareerSpot and in the Simonyi BEDC Centre for Enterprise Development since the establishment of these Centres.
She also has lectures at other faculties of the University of Pécs, Pharmacy and pharmaceutical marketing as well as Health care marketing courses at the Faculty of Pharmacy and the Faculty of Health Sciences. 

She has lectured at several higher education institutions abroad, including University of Ontario Insititue of Technology, Canada; Institut Superieur du Commerce Paris, France; Niels Brock Business College, Denmark; VTT Technology Studies Group, Finland; University of Sheffield, UK; ISM University of Management and Economics, Lithuania; Universidad de León, Spain and Bahcesehir University, Turkey; Wirtschaftsuniversität Wien, Austria.