Dr. Kármen Kovács

Kármen Kovács graduated from the University of Pécs, Faculty of Business and Economics in 2002. She defended her PhD dissertation with summa cum laude in 2007; then she habilitated successfully in 2015. She also participated in scientometric education. She worked in the Library of the Faculties of Business and Economics and Law of the University of Pécs from 2004 till August 2008. She was an assistant professor from September 2008 at the University of Pécs, Faculty of Business and Economics. She has been an associate professor since July 2016 at the Faculty. She has taught academic research and writing, research methods, basic mathematics, innovation management, business economics and behavioural economics. Her major research interest is behavioural economics regarding consumption. For the academic year 2016/17, she received a postdoctoral scholarship from the New National Excellence Program of the Ministry of Human Capacities. She received the János Bolyai Research Fellowship of the Hungarian Academy of Sciences between 2017 and 2020. She has won the Hungarian State Eötvös Scholarship for the academic year 2023/24. She is an Associate Editor of the journal Marketing Intelligence and Planning.