Dr. Kármen Kovács

Dr. Kármen Kovács

Associate Professor
kovacs.karmen [at] ktk.pte.hu
Please ask for an appointment in email.

Kármen Kovács graduated from the University of Pécs, Faculty of Business and Economics in 2002. She defended her PhD dissertation with summa cum laude in 2007; then she habilitated successfully in 2015. She also participated in scientometric education. She worked in the Library of the Faculties of Business and Economics and Law of the University of Pécs from 2004 till August 2008. She was an assistant professor from September 2008 at the University of Pécs, Faculty of Business and Economics. She has been an associate professor since July 2016 at the Faculty. She has taught academic research and writing, research methods, basic mathematics, innovation management, business economics and behavioural economics. Her major research interest is behavioural economics regarding consumption. For the academic year 2016/17, she received a postdoctoral scholarship from the New National Excellence Program of the Ministry of Human Capacities. She received the János Bolyai Research Fellowship of the Hungarian Academy of Sciences between 2017 and 2020. She has won the Hungarian State Eötvös Scholarship for the academic year 2023/24. She is an Associate Editor of the journal Marketing Intelligence and Planning.


Kovács, K. (2024).
The impact of financial and behavioural sunk costs on consumers’ choices. JOURNAL OF CONSUMER MARKETING, 41(2), 213–225. https://doi.org/10.1108/JCM-06-2023-6099

Kovács, K. (2023).
The Suboptimal Future Outcome of Consumer Decisions: A Survey on Projection Bias. STUDIES IN BUSINESS AND ECONOMICS, 18(2), 196–216. https://doi.org/10.2478/sbe-2023-0032

Kovács, K. (2021).
Consumer expenditure when positional concerns matter. INTERNATIONAL JOURNAL OF SOCIAL ECONOMICS, 48(10), 1408–1422. http://doi.org/10.1108/IJSE-01-2020-0022 

Kovács, K. (2020).
Relative consumption with multiple reference points under uncertainty. ECONOMICS AND SOCIOLOGY, 13(4), 61–80. http://doi.org/10.14254/2071-789X.2020/13-4/4 

Kovács, K. (2019).
A Dynamic Model for Investigating Consumer Utility Derived from Status Goods. ECONOMIC AND BUSINESS REVIEW, 21(1), 57–78. http://doi.org/10.15458/85451.79 

Kovács, K. (2018).
Modelling Conspicuous Consumption with Its Possible Interpersonal Reactions by Behavioural Game Theory. INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT, 12(2), 657–669. 

Kovács, K. (2015).
The Effects and Consequences of Simultaneously Arising Different Network Externalities on the Demand for Status Goods. METROECONOMICA: INTERNATIONAL REVIEW OF ECONOMICS, 66(3), 375–396. http://doi.org/10.1111/meca.12073 

List of publications

Curriculum Vitae (2.12 MB)