Dr. Kármen Kovács

Dr. Kármen Kovács

Associate Professor
23186
kovacs.karmen [at] ktk.pte.hu
B117
Monday: 09:30-10:45

Kármen Kovács graduated from the UP, FBE in 2002. She achieved her PhD at the Doctoral School of Business Administration, UP FBE, in 2007; she habilitated successfully in 2015. She worked in the Library of the Faculties of Business and Economics and Law, UP, for 4.5 years. She was an assistant professor from September 2008 at the UP, FBE. She has been an associate professor since July 2016 at the Faculty. She has taught academic research and writing, research methods, basic mathematics, innovation management, and behavioural economics. Her primary research field is behavioural economics. For the academic year 2016/17, she received a postdoctoral scholarship from the New National Excellence Program of the Ministry of Human Capacities. She received the János Bolyai Research Fellowship of the Hungarian Academy of Sciences between 2017 and 2020. She was a Visiting Researcher at the University of Helsinki for three months by winning the Hungarian State Eötvös Scholarship. She is an Associate Editor of the journal Marketing Intelligence and Planning. She has been a peer reviewer for the International Journal of Social Economics, Journal of Fashion Marketing and Management and Plos One. 

Publications

Kovács, K. (2024)
The impact of financial and behavioural sunk costs on consumers’ choices.
JOURNAL OF CONSUMER MARKETING, 41(2), 213–225.
https://doi.org/10.1108/JCM-06-2023-6099  

Kovács, K. (2021)
Consumer expenditure when positional concerns matter.
INTERNATIONAL JOURNAL OF SOCIAL ECONOMICS, 48(10), 1408–1422.
http://doi.org/10.1108/IJSE-01-2020-0022  

Kovács, K. (2015)
The Effects and Consequences of Simultaneously Arising Different Network Externalities on the Demand for Status Goods
METROECONOMICA: INTERNATIONAL REVIEW OF ECONOMICS, 66(3), 375–396.
http://doi.org/10.1111/meca.12073  

List of publications

CV
Curriculum Vitae (328.37 KB)