Dr. Krisztián Szűcs

Krisztián Szűcs obtained his degree from the Janus Pannonius University (Pécs, Hungary) in 1999, having majored in marketing. From 1999, he was a doctoral candidate, and from 2002, he was an assistant professor in the Department of Marketing at the University of Pécs Faculty of Business and Economics (UPFBE). He currently holds the position of Associate Professor and Head of the Department of Marketing and Tourism at UPFBE. His teaching portfolio encompasses marketing research and marketing strategy, in addition to consumer behaviour and brand strategy. His research interests include the changing tools of applied marketing research in a digitalising world and the modelling of omnichannel consumer decisions. He has been in a managerial role at the Faculty of Business and Economics since 2009, serving as Vice Dean for 11 years and currently acting as Dean's Advisor for International Accreditations. He has delivered lectures at a number of overseas universities, including those in Canada, the USA, India, the Netherlands, Denmark and Croatia. He currently holds adjunct faculty position at Woxsen University School of Business (India) and the University of Zagreb Faculty of Economics and Business (Croatia). He has participated in a number of international accreditation projects as a member of the EFMD PRTs and as an advisor.