Dr. Péter Németh

Dr. Péter Németh graduated as an economist with a degree in marketing and was a student at the PhD Programme in Business Administration at the UP FBE, where he obtained his PhD degree in 2019. His PhD thesis was entitled: Grocery shopping location choices of generations of male shoppers.

He is particularly interested in innovative marketing research, including eye-tracking research, and the investigation of the retail sector, both at the academic and applied research levels. He is a member of the Omnichannel Research Group of the UP FBE and Corvinus University of Budapest.

He is a member of the PÉCS city – University of Pécs city marketing working group, as well as of EMOK (Hungarian Association for Marketing Education and Research), a member of the public board of the Hungarian Academy of Sciences and responsible for corporate relations at the Department of Marketing and Tourism. Since 2016, he has worked on several grant/research projects (TÁMOP, EFOP, FIKP, RRF, JTF), in several cases as project leader.

Since 2016 he was assistant lecturer, since 2020 he is assistant professor at the Department of Marketing and Tourism. He is the head of the Consumer Behaviour Research Centre called the CoRe lab at the faculty. Since 2025 he is the program director of the Faculty's Commerce and Marketing undergraduate program.

He participates and speaks at professional conferences, and has participated as a speaker at Media Hungary (2019), Evolution Conference (2019) and Love Trade Marketing - Survival Strategies Conference (2023), also on Laurel Retail Conference (2024).
 

His LinkedIn profile is available here