Erika Lázár
Assistant Lecturer
Researcher (the CoRe lab)
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lazar.erika [at] ktk.pte.hu
B226
Please ask for an appointment in email.
Erika Lázár completed her studies in Sociology (MSc) at Budapest Corvinus University in 2014 and later, in 2018, obtained her Master's degree in Marketing at the University of Pécs Faculty of Business and Economics. Since 2018, she has been a doctoral student at the PhD Programme in Business Administration at the University of Pécs. Her doctoral dissertation focuses on the emotional impact of using retail mobile applications on customer experience.
In her teaching and research portfolio, she emphasizes customer experience, market research, and the application of innovative marketing research techniques. Since 2019, she has been a researcher at the CoRe lab, Consumer Behavior Research Center at the Faculty, where her work centers on the use of neuromarketing and methods based on digital observations and surveys.
Since 2023, she has been actively involved as an assistant lecturer in the work of the of Marketing and Tourism Department.
Publications
Szűcs, K. – Lázár, E. – Németh, P. (2023)
Marketingkutatás 4.0.
Akadémiai Kiadó, Budapest
Lázár, E. – Szűcs, K. – Nagy, Á. (2023)
Örömet okoznak-e a kiskereskedelmi mobilapplikációk? - egy automatizált tartalomelemzés tanulságai = Using retail apps causes joy? – experiences from an automated content analysis
Egyesület a Marketing Oktatásért és Kutatásért XXIX. Nemzetközi konferencia
Lázár, E. – Németh, P. – Szűcs, K. – Nagy, Á. (2022)
Játékosított kérdőívek hatékonyságának mérése.
MARKETING & MENEDZSMENT, 57(Különszám EMOK 1), 49–58. o.
Lázár, E. – Szűcs, K. (2020)
A neuromarketing aktuális helyzete és a mintaelemszámra vonatkozó kihívásai, különös tekintettel a szemkamerás mérésekre, VEZETÉSTUDOMÁNY, 51, 79-88.o.
CV
Curriculum Vitae
(239.23 KB)