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B021
Workshop Title: LinkedIn for Career Success: Profile Creation and Content Strategy
Duration: 75 minutes
Lecturer: Naoum Rawiah
Date: 17th of October 2024, Thursday
Abstract:
LinkedIn has become an essential tool for building your professional network and advancing your career. This 75-minute workshop, LinkedIn for Career Success: Profile Creation and Content Strategy, is designed to help students harness the full potential of LinkedIn to create a standout profile and develop a content strategy that attracts opportunities.
During the session, you will learn how to craft a compelling LinkedIn profile that highlights your unique skills, experiences, and achievements. We will cover key components such as crafting an engaging headline, writing a persuasive summary, selecting the right profile photo, and optimizing your profile with relevant keywords to increase visibility to recruiters and industry professionals.
In addition to profile creation, the workshop will delve into the importance of a consistent content strategy. You’ll discover how to share valuable insights, post updates, and engage with your network to establish yourself as a thought leader in your field. We will explore the types of content that resonate most on LinkedIn, as well as best practices for connecting with industry professionals and participating in meaningful discussions.
By the end of this workshop, you will have the knowledge and confidence to create a LinkedIn profile that stands out and a content strategy that supports your career goals, positioning you for success in today’s competitive job market.