2024. June 17. 10:02
The third Omnichannel Day event organised by CoRe Lab was a great success. The event focused on the future of omnichannel marketing, with a series of inspiring presentations and interactive workshops that focused on integrating online and offline channels to create a seamless customer experience.
The hybrid event was opened by Dr. Judit Simon, Professor Emerita of the Corvinus University of Budapest, who welcomed the participants and spoke briefly about the directions and importance of the topic. The academic session was opened by Paula Rodríguez-Torrico from the University of Burgos, whose research explored the use of mobile devices from an omnichannel perspective. Then Erika Lázár and Ákos Nagy from the Faculty of Economics of the University of Pécs presented the results of their research, focusing on the role of emotions in the use of retail mobile applications.
The final speaker of the academic session was Lukas Wolf, who spoke about the differences between different digital tools, highlighting that a great omnichannel strategy goes beyond single-channel management and traditional online channel usage.
After the academic speakers, Tamás Szabó, Market Fulfillment Manager at IKEA Hungary, closed the day by presenting the omnichannel changes taking place at IKEA.
Thank you for the active contribution of the speakers and participants.
The presentations and reports from previous years are available here!
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