Consumption Change Research 2020

2022. April 26. 11:47

In spring 2020, the Institute of Marketing and Tourism, Faculty of Business and Economics of the University of Pécs, launched a complex research project to investigate the impact of the appearance of the new coronavirus on shopping and consumption, and also on tourism.

In order to achieve this objective, a series of research activities was launched in several phases, in the first phase of which a quantitative survey was carried out to investigate changes in consumption, shopping and tourism consumption. Our Centre’s staff were actively involved in the implementation of the surveys. The data for the online surveys were collected via The completed studies are available at the following link: