2023. July 26. 11:18
Why is ALDI setting up at festivals and what is the purpose of the TikTok presence? These and similar questions will be explored with ALDI at the second Corporate Talk event!
the CoRe lab × ALDI - What (can) make a discount chain exciting?
The topic of the discussion
ALDI, as one of the largest retail chains in Hungary, invests a lot of effort in reaching consumers and building a unique position in their minds. One important element of this is the company's communication, but also the way in which it diversifies its product range and the services it offers.
The discussion will cover ALDI's brand strategy and future plans, the TikTok presence, ALDI travel and the ALDI presence at festivals will be important topics. What is ALDI's aim with these and how can this be reconciled with traditional retail activities? And what do consumers think about these? The roundtable discussion will answer all of these questions!
Mikor?
Date: 25 April 2023 (Tuesday) 10:00
Location: University of Pécs Faculty of Business and Economics ((7622 Pécs, Rákóczi út 80.) B323/1 lecture hall.
The discussion will be available in person and online!
Registration
The event is free to attend, but registration is required!
You can join the online discussion using MS Teams, a link to which will be sent to registrants via email before the broadcast!