2025. January 17. 10:59
As the year draws to a close, the latest research by the CoRe lab and Ipsos Zrt. examines consumers' attitudes towards Christmas advertising and their holiday preparation habits.
Research topic
The research team of the CoRe lab, in collaboration with Ipsos Zrt., is conducting a joint research project to investigate the impact of Christmas advertising on consumers, and when and how they start preparing for the holidays. As part of the festive project, 1,000 people representative of the Hungarian Internet population were interviewed to provide an authentic behind-the-scenes account of the Christmas preparations.
Applied methods
The research used a quantitative method in the form of a questionnaire survey. This was supplemented by a neuromarketing study using eye-camera and face-scanning techniques to analyse the impact of recent, topical Christmas commercials.
Usability of the results
The research summary shows when and how Hungarian consumers start preparing for this magical holiday. It also sheds light on the impact of Christmas commercials on their emotions and the reactions they elicit.
Interested in the details? Read the full report here!