This project examined the effectiveness of flyers, with a particular focus on identifying customer preferences and expectations regarding short, targeted communication materials.
Research Topic
The study explored ways to improve short, targeted communication materials to enhance the consumer experience, particularly during the pre-purchase planning phase.
Methodology
To address the research questions, focus group discussions were conducted at three different locations. These in-person conversations allowed for direct engagement with target audience members, providing deeper insights into participants’ flyer usage habits, preferences, and evaluations of current materials.
Practical Implications of the Results
The findings highlight key areas that can contribute to the development of more effective flyers. By directly considering consumer and buyer feedback, it becomes possible to deliver essential information more efficiently and engage audiences more effectively.
