Dr. Bence Vereckei-Poór

Vereckei-Poór Bence graduated with an MA in Communication and Media Studies from the Faculty of Humanities and Social Sciences at the University of Pécs in 2019, and with an MSc in Marketing from the Faculty of Business and Economics at the University of Pécs in 2021. In 2021, he began his doctoral studies at the Doctoral School of Business Administration of the University of Pécs, Faculty of Business and Economics. His doctoral research focused on the consumer side of electromobility, particularly consumer behaviour, attitudes, and sustainability-related issues associated with electric vehicle use. The title of his doctoral dissertation is The Sustainability Ecosystem of Electric Vehicle Owners – Dilemmas of Sustainability and Mobility in Consumer Decisions.

His teaching and research interests centre on consumer behaviour, marketing research, and issues related to mobility and the consumer acceptance of innovations.

Since February 2026, he has been an Assistant Lecturer at the Department of Marketing and Tourism of the University of Pécs, Faculty of Business and Economics.

For several years, he has been involved in the work of the Consumer Behaviour Research Centre, the CoRe lab, where he contributes to various applied research and market research projects. Since July 2026, he has served as the head of the research centre.