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Dr. Eszter Jakopánecz

Dr. Eszter Jakopánecz

Assistant Professor
23196
jakopanecz.eszter [at] ktk.pte.hu
B226
Tuesday 14.30-16.00

Eszter Jakopánecz earned an economics degree in 2009 at the University of Pécs Faculty of Business and Economics. She graduated PhD Program of Business Administration at the same Faculty. In her dissertation she examined consumer resistance as the specific case of consumer behavior, i.e. the rejection, opposite behavior of consumers towards different market participants and market elements. Among marketing areas, she is interested primarily in consumer behavior and consumer behavior trends. She also has market research experience in these areas. He is also interested in generations and nonprofit marketing. From August 2018 she is assistant professor at the Department of Marketing and Tourism. In addition to teaching and research, she is a manager editor of The Hungarian Journal of Marketing and Management.

Publikációk

Törőcsik, Mária ; Pál, Eszter ; Jakopánecz, Eszter
New and innovative consumer demands and expectations ont he Hungarian food market
AGRÁRTUDOMÁNYI KÖZLEMÉNYEK/ACTA AGRARIA DEBRECENIENSIS 150 pp. 485-499. , 15 p. (2018)

 

Pál, Eszter ; Törőcsik, Mária ; Jakopánecz, Eszter
Eltérő életkori lehatárolásokból adódó generációk értékeinek empirikus vizsgálata
MARKETING ÉS MENEDZSMENT 51 : 3 pp. 18-32. , 15 p. (2017)

 

Törőcsik, Mária ; Jakopánecz, Eszter
Személy a munkakörnyezetben - az employee és az employer marketing találkozása pp. 215-240.
In: Törőcsik, Mária - Self-marketing : Személyes és marketing kapcsolatok
Budapest, Magyarország : Akadémiai Kiadó, (2017) p. 295


List of publications