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Dr. Viktória Gerdesics

Dr. Viktória Gerdesics

Assistant Professor, EPAS Coordinator
23343
gerdesicsv [at] ktk.pte.hu
B 226
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Viktória Gerdesics graduated in 2007 at Budapest Business School in Tourism and Hotel Management programme (English), received her marketing MSc degree in 2011 at University of Pécs Faculty of Business and Economics. She began her doctoral studies the same year in the school’s Doctoral School of Regional Policy and Development, in 2014 gained absolutorium, in 2017 received PhD degree. Since 2004 she has worked for smaller and bigger enterprises in Pécs and Croatia, she dealt with foreign affairs and international programmes at the University’s Faculty of Health Sciences. She is involved in teaching and research since 2011 as a PhD-student, since 2015 as an assistant lecturer and since July 2018 as assistant professor at the Department of Marketing and Tourism, also dealing with the EFMD international accreditation at the school. Her main research interest is the combination of marketing and tourism, she worked with Croatia’ image by the time of the country’s EU-accession in her Dissertation. Her teaching portfolio covers areas of marketing, place marketing, international business, brand strategy and marketing psychology at bachelor and master levels, in Hungarian and English.

 

Publikációk

Gerdesics V – Nagy Á – Csapó J (2019): A VR nyitottság hatása a helyimázs kialakulását befolyásoló tényezőkre. MARKETING ÉS MENEDZSMENT. 53 (3) pp. 5-15.

Csóka L – Gerdesics V – Törőcsik M (2019): Sports tourism and sports tourists: The Hungarian characteristics of sports related travels. JOURNAL OF TOURISM CHALLENGES AND TRENDS. (12) pp. 47-66.

Gerdesics V (2016): Az európaiság-balkániság megjelenése Horvátország belső imázsában az EU-csatlakozáskor. TÉR ÉS TÁRSADALOM 30:(3) pp. 3-18.

 

List of publications