Marketing strategy
The Marketing Strategy of UPFBE is built on strengthening of the School's brand position, increasing international visibility, and clearly communicating its regional role. The aim is for the School to be clearly identifiable, both to domestic and international target groups, as a high-quality business school operating according to international standards. Communication focuses on making visible the key programmes, the student experience, accreditation achievements, corporate partnerships, and societal impact.
The strategy focuses on developing digital campaigns and a CRM-based recruitment funnel, a segmented approach tailored to target markets, and supporting students after enrolment and arrival.
The KPIs include increasing international student applications by at least 5% annually (KPI 4), enrolling at least 30 students per year in the Management & Leadership MSc programme (KPI 5), and raising the enrolment rate from 7.3% to 10% by 2030 (KPI 6).