Ongoing projects

The aim of the research is to explore the factors that facilitate or hinder the creation of academic enterprises in Hungary. An academic enterprise is defined as an endeavor in which university or research institute employees attempt to exploit their research results on a commercial basis, for example in the form of innovative products or services. These enterprises form a bridge between science and the economy and contribute to regional development.

The development of omnichannel shopping behaviour as a dynamic process is still under-researched topic in international literature. There are only a few research results on the Hungarian omnichannel buying behaviour as well, and only a few research has previously focused on customer behaviour in this environment, although this is a relevant and important area not only for the scientific research but for the companies as well.

Smart tourism is one of the newest and most innovative trends in tourism development of our time, the development of which has already started in many places abroad – even in internationally prominent tourist destinations – but its development and embeddedness in Hungary can only be found at the level of mention.

Entrepreneurship makes a significant contribution to inclusive economic growth, social, technological and economic innovation. However, little is known about how entrepreneurial decisions are made in an uncertain environment and the mechanisms through which certain entrepreneurial decisions lead to success and innovation.

Globalization and economic integration have reshaped production and trade, creating complex global value chains. While these complex value chains have contributed to efficiency and national incomes, they have also increased the interdependence and vulnerability of economies.

The increasing frequency of global shocks requires continuous adaptation from economic actors, irrespective of them being individuals, companies or settlements. Resilience as a skill has gained value as this characteristic ensures the responsiveness of an economic unit in face of a shock related to energetics, natural resource, raw material or any kind of other input factors.

The question beyond the research is what are the main features of the production systems, which are considered as the most advanced sustainable systems of our age? The research demonstrates examples of resilient micro-regional economic systems, which fulfil the requirements of the blue and the circular economy.

While small units constitute the vast majority of the business sector, our knowledge about the small and medium-sized businesses is limited. To close the gap in small business research, we have developed a unique questionnaire that is a useful tool to measure small business competitiveness.

As our previous project entitled ’increasing the role of domestic companies in the process of reindustrialising the country’ has proved to be successful, this proposal is a continuation of the previous one. Reindustrialisation is a prevailing topic and by the end of the previous phase we had doubled the number of publications in the first class (Q1) professional journals.