In April, the focus will be on the consumer.

Our Marketing Club members share their experiences and talk to their guests.

What is the Marketing Club?

One of the CoRe lab’s key objectives is to engage with its Corporate Partners not only in the design of market research, but also to build mutually beneficial partnerships with them on multiple fronts. This also has an important message for students, as guest speakers attending different courses are often selected from Partners with whom our faculty colleagues have a long-standing relationship.

In 2019, the CoRe lab Marketing Club was launched with Partners who had participated in a research project as a Client or who had already established a connection with our institution as a former student. Our aim with the Marketing Club is to initiate informal yet professional discussions and even debates, and to open this up to a wider audience.

Not to be missed...

Our Corporate Talk series of events fits well into this concept, as we asked the three corporate participants of our Marketing Club to “host” sessions and invite a few colleagues on a given issue to discuss the given topic. Our aim is to reach and bring together, and also to build and strengthen a larger professional community of people who work in marketing in the region and who wish to have a professional but different discussion with others at certain intervals.

Details 🤓!

Corporate Talk will include three roundtable discussions, the details of which you can find below:

• MEDIA MIX IN THE TIME OF PANDEMIA with Szabolcs Tóth, regional marketing director of Terrán Tetőcserép Gyártó Ltd.

• BUSINESS AS USUSAL? EVERYTHING REMAINS THE SAME!? Ferenc Schmidt, South Transdanubian Regional Manager of the Association of Hungarian Hotels and Restaurants

• IS THERE BRANDING WITHOUT MARKETING? With Gabriella Karnis, Head of Retail Relations Southwest Hungary, Philip Morris Hungary Ltd.

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