Corporate Talk Recap: Indotek Group
2025. November 6. 11:11
At the first Corporate Talk event of the autumn semester, our guest was Gergely Fonay (Chief Operating Officer – SUPER11), who joined us representing Indotek Group. In his presentation, he provided an in-depth overview of the company’s mall strategy, the evolution of consumer behaviour, and the background of the Auchan Korzó concept.
The transformation of Shopping Malls
Shopping malls today serve far more than a purely transactional purpose, they have evolved into experience-driven and community-oriented spaces that have become an integral part of everyday life. Hungarian consumers are becoming increasingly conscious, with time and convenience playing a decisive role in their purchasing decisions.
During the discussion, we also explored Indotek’s recent research findings, which revealed that there are no significant generational differences in shopping patterns, and that Hungarian consumers continue to value personal interactions and in-store experiences the most.
The concept of Auchan Korzó
In recent years, Indotek Group has embarked on a strategic expansion. The company acquired Auchan Hungary and added several shopping centres, including Pécs Plaza to its portfolio. Their goal is to deliver location-specific customer experiences that remain sustainable in the long run.
The 2020 rebranding gave fresh momentum to the Auchan Korzó brand, built around the slogan “Shop and unwind.” The concept combines the joy of shopping with recreation, representing a modern and community-focused approach. Today, there are eighteen Auchan Korzó locations across Hungary, each designed to create an accessible, comfortable, and experience-based shopping environment for all age groups.
Sustainability and future-driven operations
At the core of Indotek’s strategy lies data-driven decision-making and sustainability. The company utilizes solar panels at several locations, reducing energy costs by up to 48%, while integrating greening efforts and operational efficiency as fundamental elements of its business model.
In its sustainability efforts, the company focuses on cost-effective and long-term viable solutions. While maintaining live vegetation is not always economical, visual greening remains an important aspect of enhancing the customer experience. Auchan’s in-store bakeries also serve as a strong example of self-sufficiency and locally produced goods, reinforcing the company’s sustainable approach.
Key takeaway
Our roundtable discussion delivered a clear message: the success of modern retail lies in adaptability, experience-driven thinking, and conscious innovation.
GALLERY
