Blog

IS THERE BRANDING WITHOUT MARKETING?

It is an interesting question about a very specific market. Experts from Philip Morris Hungary Ltd. share their experiences at the third Corporate..

What happened at the CoRe lab’s first online Corporate Talk event?

On April 21, 2021, we hosted our first online webinar of the year, where our host, Szabolcs Tóth, regional marketing director of Terrán Ltd., welcomed..

Our Marketing Research 2.0 book is published

At the end of 2020, the CoRe lab researchers published online a book entitled Marketing Research 2.0, which helps students in the advanced marketing..

Consumption Change Research 2020

In spring 2020, the Institute of Marketing and Tourism, Faculty of Business and Economics of the University of Pécs, launched a complex research..

Consumer behaviour forecasts for 2021

The coronavirus outbreak has disrupted consumers’ daily lives. And the question is how their habits will change by 2021. The key global forecasts for..

Micromobility – How do we travel today and will in the future?

The market for transport devices and methods is constantly expanding as technology develops. This has led to the widespread adoption of a new trend in..

This is what happened in the Corporate Talk sessions!

We had a great time at our Corporate Talk events, and have summarised the most important moments of the discussions!

We will be there at the researchers’ night!

Are you interested in the reactions and unconscious behaviour of consumers? Then you should attend our lecture.