Methods
Thanks to our researchers' many years of market experience, we apply traditional marketing research methods to high standards, whether quantitative or qualitative.
At the CoRe lab, we focus on the application of innovative marketing research methods, as our aim is to apply these methods in the research process, in addition to or alongside the use of conventional methods, to effectively help answer a research question.
The eye camera is an emerging tool in the study of consumer behaviour, opening up a new dimension for researchers to understand unconscious behaviour.