Examining consumer behaviour is a complex task, since we (also) have to examine the consumers themselves, not only how they behave, what products/services they buy, but also what they use and what their thoughts and attitudes are on a given topic.
Therefore, we believe that innovative methods can provide relevant information in today's fast-paced and rapidly evolving world, in addition to the traditional methods of marketing research.
Our staff has many years of experience in many industries and sectors, with the following classic market research methods:
- Survey methods (face-to-face, telephone, online)
- Focus groups
- In-depth interviews
Our aim is to use our experience of using these methods to benefit the companies and students who work with us. As an example, we used the survey method for the joint campaign ‘Stories to Sign’ by SINOSZ and the feat.. Furthermore, we conducted focus groups during the LeasePlan concept testing and in depth interviews for a research supporting innovation development.
In addition, in the Innovative Methods section, we explain in detail the new marketing research methods that we believe are emerging today and in many cases cannot be missed in the design of a research project.