Tourism Management

Who should attend?

The Tourism Management Master's Programme is an ideal choice for those who want to build on their Bachelor's studies and prepare for advanced business, development and management responsibilities in tourism.

The programme is particularly suitable for those who:

• wish to pursue expert, managerial or development roles in tourism enterprises, destination management organisations, hotels, tour operator and travel agency businesses, event management companies, or public-sector and non-profit organisations;
• are interested in tourism product and destination development, tourism marketing, consumer behaviour, innovation and quality management;
• want to acquire up-to-date knowledge of the economic, social and sustainability dimensions of tourism and apply it in an international environment;
• want to develop data-driven, responsible and innovative decision-making skills;
• intend to continue their studies in a doctoral programme.

Why choose Tourism Management at the University of Pécs?

The Tourism Management Master's Programme at the Faculty of Business and Economics provides comprehensive professional knowledge and focuses on applying this knowledge in different fields of tourism.

Throughout the two-year programme, students develop an interdisciplinary understanding of the economic, social and management challenges associated with tourism. They learn to identify problems, make well-founded decisions and carry out development and management tasks.

The programme places particular emphasis on destination development, tourism marketing, consumer behaviour, innovation, sustainability and quality management. Students also develop advanced analytical and professional communication skills applicable in an international environment.

Key competences

Graduates of the programme are expected to understand the operation and significance of the tourism system in domestic and international environments, apply strategic, marketing, development and quality management tools, analyse complex professional problems, formulate development objectives and coordinate tasks related to tourism enterprises, organisations and destinations.

Main courses:

The curriculum combines advanced theoretical and methodological knowledge with professional knowledge in Tourism Management and practical management skills. Its modular structure allows students to build and plan their individual study paths while developing specialised knowledge in tourism management.

Tourism Policy and Planning in Tourism, Brand Management and Strategy, Marketing Analysis and Planning, Responsible Destination Development and Management

The programme curriculum is available by clicking here

Career opportunities

Graduates of the Tourism Management Master's Programme can pursue expert, development, middle-management and senior-management roles in a wide range of private, public and non-profit tourism organisations.

Potential professional fields include:

• tourism enterprises and tourism-related businesses;
• hotels;
• tour operator and travel agency companies;
• destination management organisations;
• event management companies;
• organisations and institutions responsible for tourism governance and development;
• tourism marketing companies;
• local governments, ministries and sectoral administrative authorities;
• non-profit organisations.

The programme also provides a foundation for tourism-related research, analysis and further academic work, including doctoral studies.