Letter of Invitation Doctoral Defense of SHAISTA JABEEN
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University of Pécs, Faculty of Business and Economics, Faculty Council Room, 2nd floor, 7622 Pécs, Rákóczi Street 80.
The Doctoral Committee of the Doctoral School of Business Administration invites You to the Doctoral Defense of
SHAISTA JABEEN
Title of the Doctoral Dissertation:
BRAND HATE ACROSS BORDERS AND GENERATIONS: A COMPARATIVE STUDY OF GENERATION X, Y, AND Z IN PAKISTAN AND HUNGARY
| Date: | 14:00, 21 May 2026 |
| Place: | University of Pécs, Faculty of Business and Economics, |
| Faculty Council Room, 7622 Pécs, Rákóczi Street 80., 2nd floor |
The Review Committee:
| Chairman: | Prof. Dr. KESZEY Tamara, Professor, Corvinus University of Budapest |
| Secretary: | Dr. NÉMETH Péter, PhD, Assistant Professor, University of Pécs, Faculty of Business and Economics |
| Member: | Dr. NAGY Ákos, PhD, Assistant Professor, University of Pécs, Faculty of Business and Economics |
| Opponents: | Dr. habil. PRÓNAY Szabolcs, Associate Professor, University of Szeged, Faculty of Economics and Business Administration |
| Dr. BÍRÓ-SZIGETI Szilvia, Associate Professor, Budapest University of Technology and Economics, Department of Management and Business Economics | |
| Supervisor: | Dr. habil. LÁNYI Beatrix, Associate Professor, University of Pécs Faculty of Business and Economics |
The Doctoral Dissertation and the Dissertation Summary are available on the website of the National Doctoral Committee and on the website of the University of Pécs Archives.
Questions and comments can also be sent in advance in writing to phd [at] ktk.pte.hu (phd[at]ktk[dot]pte[dot]hu)
11 May 2026
Doctoral Committee of DSBA UP
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