Interactive Workshop Building and Managing Competitive Degrees

This workshop is designed to enable participants to align their programme portfolios more effectively by clarifying your programme strengths, strengthening internationalisation, embedding  continuous improvement, and defining clear measures of success. The workshop will combine practical tools, case examples, and structured discussion to support leaders who wish to enhance the relevance, distinctiveness, and long term performance of their degree offerings.

The theoretical and practical foundations of this workshop draw upon:

• In depth interviews with seventy six programme leaders from many of the world’s leading business schools across twelve countries,
• Surveys and quantitative data from EFMD, GMAC, CABS, the Financial Times, AMBA, and other sector bodies
• Two detailed reports on programme management and innovation (Being the Changemaker and The Master’s Playbook)

Details:  https://ktk.pte.hu/en/interactive-workshop-building-and-managing-competitive-degrees

Workshop facilitator

Dr. Mark Thomas is a senior lecturer and former associate dean at Grenoble Ecole de Management, specializing in strategy, management, and leadership. Throughout his academic career, he has focused particularly on adaptation processes related to organizational change and mergers and acquisitions; he earned his Ph.D. from Lancaster University.

As an internationally recognized higher education expert, he actively participates in the development of business education and the strengthening of international collaborations. At the Faculty of Economics at the University of Pécs (PTE KTK), as a member of the International Advisory

Board, he supports the faculty’s strategic decision-making and international integration.

Through his professional experience and international network, he contributes to the development of PTE KTK’s educational and research activities, particularly in strengthening a global business perspective.