Corporate Talk - Beyond the numbers: the role of qualitative research in corporate decision-making

2024. October 9. 09:11
Corporate Talk again! In the first Corporate Talk of the 2024 autumn semester, we will have as our guests Noémi Varga (Strategic Marketing Leader) and Gabriella Mezei-Mile (Strategic Marketing Team Leader) from Penny. 

What is the Corporate Talk?

The CoRe lab Corporate Talk was created with the aim of bringing into focus current professional topics related to market research, which can provide new and relevant information for interested parties and the profession, with the help of our partners. 

The essence of the event is that a staff member or staff members of the CoRe lab talk to invited guests about pre-arranged topics in front of an audience. The main target groups of the event are students and employees of University of Pécs, Faculty of Business and Economics, as well as those interested in market research, especially professional circles working in the field of market research

The topic of the discussion

Making informed decisions is essential for the day-to-day running of companies. To do this, they use a variety of research methods, of which qualitative and quantitative research are the most important. But what do they mean and how do they help companies to operate effectively? This is the question we will be exploring with Penny on 15 October! 

When?

Date: 15 October 2024 (Tuesday) 11:00

Location: University of Pécs, Faculty of Business and Economics, 7622 Pécs, Rákóczi út 80.) Lecture room B323/1

The discussion will be also streamed on MS Teams!

Registration

The event is free to attend, but registration is required!

Click here to register!

You can join the online discussion using MS Teams, a link to which will be sent to registrants via email before the broadcast!