2024. November 6. 10:33
Corporate Talk back soon! Szabolcs Tóth, Regional Marketing Director of Terrán, will be our guest at the second Corporate Talk of this semester.
What is Corporate Talk?
The CoRe lab Corporate Talk was created to bring to the fore, with the help of our partners, the CoRe lab's research centre for consumer behaviour research, to bring current professional topics related to market research that can provide new and relevant information to the public and the profession.
The event consists of a staff member(s) from the CoRe lab talking to invited guests about pre-agreed topics in front of an audience. The main target groups of the event are students and staff of the PTE KTK, as well as people interested in market research, professionals working specifically in the field of market research, and the general public.
The topic of the talk
The event will focus on the challenges of intergenerational communication and the practical application of research, with a particular focus on how to effectively reach younger generations. Szabolcs Tóth, Regional Marketing Director at Terrán, will share his experiences in this area, highlighting how research and data analysis can support the shaping of marketing communications. The aim of the discussion is to show how these tools can help to successfully connect generations and improve the effectiveness of communication.
When?
Date: 2024. november 12. (Tuesday) 11:00
Location: University of Pécs, Faculty of Economics (7622 Pécs, Rákóczi út 80.) Room B323/1.
The discussion will be available in person and online!
Registration
The event is free to attend, but registration is required!
You can join the online discussion using MS Teams, a link to which will be sent to registrants via email before the broadcast!