Small Alcoholic Beverage Research
2025. June 6. 11:00
Our study centered on consumers of small-sized alcoholic beverages and their consumption habits.
Research Topic
The research problem focused on consumers who purchase and consume small-sized alcoholic beverages. The goal was to gain a deeper understanding of these consumers, including their consumption and purchasing habits and motivations.
Methodology
To investigate the objectives of this research, we employed two methods. Primary research included a quantitative online survey and qualitative in-depth interviews, both preceded by a secondary market analysis.
Practical Implications of the Results
The results identified several distinct consumer and buyer groups. This segmentation not only facilitated the answers to the research questions but also provided valuable guidance for targeted development opportunities.