Our Research Seminar, held on May 13, was a great success and drew significant interest. The event featured Prof. Dr. Reinhard Prügl, a senior researcher at the Institute for Family Business at the Vienna University of Economics and Business.
In his presentation titled “Legacy in Motion: Challenges & Opportunities for Family Firm Research,” Professor Prügl highlighted the unique characteristics of family businesses that distinguish them from “traditional” corporate enterprises, thereby opening up opportunities to explore new areas of research and achieve significant results. Thanks to Mr. Prügl’s engaging presentation style, the topic on the agenda proved to be both inspiring and thought-provoking for all participants.