Kutatói szemináriumok

Dr. Prachi Gala
Associate Professor, Kennesaw State University

Cím: Why CEO Integrity Matters for Risk Taking and Digital Progress

Leírás: This research is an exploration of how Chief Executive Officer (CEO) integrity influences CEOs’ risk-taking propensity and subsequently the Digital Orientation (DO) of their firms. This study suggests that high integrity CEOs tend to have lower risk-taking propensity which subsequently leads to lower digital orientation in their firms. The negative impact of CEO integrity on DO is stronger in firms with high R&D intensity. However, high advertising intensity and the presence of Chief Marketing Officers (CMOs) in firms’ Top Management Teams (TMTs) attenuate this negative relationship. The findings of the study make a substantial contribution to an improved understanding of the multifaceted factors that are expediting digital adoption in organizations, offering valuable insights for marketing academics, board members, investors, employees, and customers.
Kulcsszavak: CEO Integrity; Digital Orientation; R&D Intensity; Advertising Intensity; Chief Marketing Officer; Risk-Taking.

Résztvevői regisztráció

Dr. Reinhard Prügl
Professor, Vienna University of Economics and Business

Cím: Legacy in Motion: Challenges & Opportunities for Family Firm Research

Leírás: Family firms are the dominant form of entrepreneurial action across the globe. Nevertheless, as research on family firms is still in an emerging state, many challenges and opportunities of family businesses and business families remain untackled. In this talk, we will talk about the importance of family firms for our economies in Europe a long with uncovering and problematizing (some) of the challenges and opportunities that those entrepreneurial units face currently, resulting in a discussion of pressing questions we need to tackle in order to further our knowledge on the future ability of family businesses and business families alike.

Résztvevői regisztráció

Dr. Esteban Lafuente
a Costa Rica Institute of Technology (ITCR) School of Business professzora

Cím:    Prof. Dr. Esteban Lafuente tudományos kutatásai

Leírás:  TBA