1st Omnichannel Day

about the consumer journey in an omnichannel environment

13 May 2022, Pécs, Hungary (hybrid event, available also on MS Teams)

The Omnichannel Research Group of the Corvinus University of Budapest and the University of Pécs Faculty of Business and Economics invites you to the first Omnichannel Day.
The hybrid workshop is organised by the CoRe lab of the University of Pécs Faculty of Business and Economics with the support of the Hungarian Scientific Academy Department of Economics and Law Committee on Management Science Subcommittee on Marketing and EFOP-3.6.3-VEKOP-16-2017-00007 programme, and will be held on 13th May 2022 in Pécs, Hungary and also online on MS Teams.

The planned program of the workshop:

ACADEMIC SESSION

10.10 Opening thoughts – Judit Simon (Professor, Corvinus University of Budapest, member of the Omnichannel Research Group)

10.15 – 11.00 Carlos Flavian (Professor of Marketing, University of Zaragoza): Understanding consumer perceptions and multichannel behavior in an increasingly interconnected world

11.00 – 11.30 Udo Wagner (Professor, University of Vienna): Some areas of applications for digital signage in stationary retailing - a research perspective

11:30 – 11:45 Q&A session

11:45 – 12:00 coffee break

12.00 – 12.15 Ildikó Kemény (Associate Professor, Corvinus University of Budapest) – Ákos Nagy (Assistant Professor, University of Pécs Faculty of Business and Economics): Are omnichannel shoppers more valuable consumers?

12.15 – 13.00 round table with academic partners: Research topics, perspectives about omnichannel shopping

moderators: Ildikó Kemény from Corvinus University of Budapest, Ákos Nagy from the University of Pécs Faculty of Business and Economics

13.00 – 14.00 lunch

CORPORATE SESSION

14.00 – 14.20 Dóra Török (dunnhumby): (Omni)channeling the Customer First approach during inflationary times

14.20 – 14.40 Nikolett Skandera (Ipsos): Understanding the human experience in eCommerce

14:40 – 15:00 Q&A session

15.00 – 15.15 coffee break

15.15 – 15.30 Krisztián Szűcs (Associate Professor, University of Pécs Faculty of Business and Economics): Omnichannel shopping decisions in Hungary - latest results of our research projects

15.30 – 16.30 round table with corporate partners: How companies deal with omnichannel shoppers?

participants:

Karina Hartai and Lubomír Zakopcan, Market Managers, IKEA

Balázs Feitel, Managing Director, Ipsos

Gergő Molnár, Head of Insight and Price, Tesco

moderators: Krisztián Szűcs and Péter Németh from the University of Pécs Faculty of Business and Economics

We are looking forward to researchers or research groups dealing with omnichannel consumer behaviour to join to the roundtable sessions with short introductory presentations about the research group or planned research project in person in beautiful Pécs town or online (using MS Teams application).Program may be subject to change.

The event is free of charge.

Application deadlines:
-   for researchers / research groups: 30th April 2022
-   for participants: 10th May 2022
-   for companies to participate in the round table discussion: 30th April 2022

Applications can be done through the application form by clicking here.

Organisers of the workshop:
-   the CoRe lab Consumer Research lab of the University of Pécs Faculty of Business and Economics
-   University of Pécs Faculty of Business and Economics
-   Corvinus University of Budapest
-   Hungarian Scientific Academy Department of Economics and Law Committee on Management Science Subcommittee on Marketing

For more information please do not hesitate to contact Péter Németh, who is the head of the organising team:
- hello [at] thecorelab.hu
- nemeth.peter [at] ktk.pte.hu

The event is supported by the EFOP-3.6.3-VEKOP-16-2017-00007 programme.