Call for the 4th Omnichannel Day
2025. május 1. 10:25
CALL FOR THE
4th Omnichannel Day
about mobile technology, mobile apps, and augmented reality (AR) – key drivers of today’s seamless customer experience
9th October 2025, Budapest, Hungary (hybrid event, available also on MS Teams)
The Marketing and Tourism Department of the University of Pécs Faculty of Business and Economics and the Omnichannel Research Group of the Corvinus University of Budapest, Institute of Marketing and Communication Sciences invites you to the fourth Omnichannel Day where academia and industry come together to redefine the future of omnichannel marketing.
The hybrid workshop is organized by the Marketing and Tourism Department of the University of Pécs Faculty of Business and Economics, the CoRe lab of the University of Pécs Faculty of Business and Economics, and the Corvinus University of Budapest, Institute of Marketing and Communication Sciences. The event will take place on 9th October 2025, at Corvinus University in Budapest, Hungary, and online via MS Teams.
The planned program of the event
10:00-10:10 - Welcome thoughts by Judit Simon
ACADEMIC SESSION
10:10-10:40 - Our omnichannel research journey
Ildikó Kemény (Corvinus University of Budapest), Ákos Nagy (University of Pécs), Krisztián Szűcs (University of Pécs)
10:40-11:10 - The Impact of Mobile Devices on Offline Retailing Martin Spann
(LMU Munich School of Management)
11:10-11:40 - Formative constructs in retailing research and beyond: new ways of theorizing, modeling, and evaluating
Jörg Henseler (University of Twente)
11:40-12:00 - Coffee break
12:00-12:30 - Supermarket of the Future
Carina Eisel-Ende (Hochschule RuhrWest)
12:30-13:00 - AI chatbots as a touchpoint in the customer’s omni-channel experience
Ellen Römer (Hochschule RuhrWest)
13:00-14:15 - Lunch break
CORPORATE SESSION
14:15-14:40 - App vs. Asphalt - The Hidden Gap Between Screens and Stations
Ádám Gyökhegyi (Digital Factory | MOL Group - Head of Omnichannel & Design)
14:40-15:05 - Title to be confirmed
Speaker to be confirmed
15:05-15:30 - Title to be confirmed
István Tóth (Rossmann)
The following companies are currently being invited: Tesco, Rossmann, IKEA, and MOL.
The full program is currently under development. Full details will be available soon—stay tuned!
Let’s explore how mobile and AR are shaping the next era of customer experiences!
Participation in the event is free of charge.
Secure your spot now by filling out the application form here. Don’t miss the chance to be part of this unique experience!
Organisers of the workshop:
- University of Pécs Faculty of Business and Economics, Marketing and Tourism Department
- the CoRe lab Consumer Research lab of the University of Pécs Faculty of Business and Economics
- Corvinus University of Budapest, Institute of Marketing and Communication Sciences
For more information, please do not hesitate to contact Péter Németh, PhD, the head of the organizing team, or Judit Simon, PhD, Professor Emerita at Corvinus University of Budapest:
- Péter Németh, PhD – head of the CoRe lab, member of the Omnichannel Research Group: nemeth.peter [at] ktk.pte.hu (nemeth[dot]peter[at]ktk[dot]pte[dot]hu)
- Judit Simon, PhD - Professor emerita at Corvinus University of Budapest, member of the Omnichannel Research Group : judit.simon [at] uni-corvinus.hu (judit[dot]simon[at]uni-corvinus[dot]hu)
Omnichannel Day is not just about discussions – it’s about creating new opportunities, exchanging ideas, and shaping the future of omnichannel marketing.