Neticle - The impact of artificial intelligence in everyday life
ChatGPT has been of paramount importance recently and is used in many areas, be it writing sales materials, birthday greetings or simple everyday emails. AI-powered chatbots like ChatGPT can indeed be a huge help in simplifying everyday tasks and saving time. However, questions also arise as to whether these technologies can replace jobs and what the potential challenges and risks might be. This was the topic that we have discusses with the Neticle on our Corporate Talk. More...
Decathlon - Consumer behaviour in different channels
People now have access to the products and information they want through a variety of different channels, be i
t online stores, social media platforms or traditional shops. However, consumer behaviour is not a one-way process: information, experiences and values can come from many different sources and influence their decisions. In this discussion, we will focus on how shopper behaviour is evolving across different channels and what challenges and opportunities businesses and marketers face in this new reality. Learn how to navigate the omnichannel world to better understand and serve the modern shopper. More...
ALDI - What (can) make a discount chain exciting?
ALDI, as one of the largest retail chains in Hungary, invests a lot of effort in reaching consumers and building a unique position in the minds of consumers. One important element of this is the company's communication, but also the way in which it diversifies its product range and the services it offers.
The discussion will cover ALDI's brand strategy and future plans, but also the TikTok presence, ALDI travel and the ALDI presence at festivals will be important topics. What is ALDI's aim with these and how can this be reconciled with traditional retail activities? And what do consumers think about these? The roundtable discussion will answer all of these questions! More...
Ipsos - Sustainability as consumers see it...
Can a brand owner put sustainability first? How informed is the public, do consumers see through hypocritical messages, is greenwashing punished? Can consumers become saturated with sustainability messages? How do consumers evaluate the CSR strategy of brands - are they even willing to take on the burden and reward credible CSR activities?
Never before has it been more important to fully meet consumer expectations than in the current inflationary environment. Aligning brand promise with the customer experience can only be achieved through authentic corporate communication. Consumers are becoming more and more informed, reluctant to take responsibility from market players, and at the same time slowly saturated with sustainability messages. It is increasingly difficult for a brand to remain unique and distinctive in the CSR communication noise. The Ipsos research "CSR and Corporate Reputation", repeated after one and a half years, evaluates the performance and credibility of key market players from a sustainability and CSR perspective - all set in an international context. More...