Corporate Talk - IKEA: Is the economic crisis affecting (also) interior design?

2024. April 3. 13:40

We continue our Corporate Talk with IKEA and our guest is Katalin Andor, Consumer and Customer Insight Manager. 

Corporate Talk 

The CoRe lab Corporate Talk was created with the aim of bringing into focus current professional topics related to market research, which can provide new and relevant information for interested parties and the profession, with the help of our partners. 

The essence of the event is that a staff member or staff members of the CoRe lab talk to invited guests about pre-arranged topics in front of an audience. The main target groups of the event are students and employees of University of Pécs, Faculty of Business and Economics, as well as those interested in market research, especially professional circles working in the field of market research

The topic of the discussion

Recently, the retail sector has been faced with an increasing number of challenges: epidemics, financial crisis and other economic challenges, which have had a major impact on consumer and shopper behaviour. We will talk about how these situations have affected the dynamics of the furniture and home furnishings market and how they have been able to adapt to new market conditions. The discussion will also touch on IKEA's strategies to deal with changes in buying habits.


Date: 29 April 2024 (Monday) 13:00

Location: University of Pécs, Faculty of Business and Economics, 7622 Pécs, Rákóczi út 80.) Lecture room B323/1

The discussion will be also streamed on MS Teams!


The event is free to attend, but registration is required(Note that the language of the discussion will be Hungarian!)

Click here to register!

You can join the online discussion using MS Teams, a link to which will be sent to registrants via email before the broadcast!